Definition of Alt Text
How Alt Text Impacts SEO Rankings and User Experience
The Link Between Your Image Text and Content
Using Primary Keywords for Your Alt Text
Examples of Good and Bad Alt Text
Best Practices for Writing SEO-friendly Alt Text
Be Descriptive and Specific
Use Relevant Keywords
Keep it Concise
Avoid Keyword Stuffing and Over-Optimization
Be Mindful of Context
Don’t Use Alt Text as a Caption
How to Write Alt Text for Different Types of Images
- choose the right words,
- use relevant keywords,
- and avoid keyword stuffing and over-optimization.
You’ll also get tips for using tools and resources that can help you in your alt text writing process.
Infographics and Charts
Images with Text
Images of People
Tools for Writing SEO-friendly Alt Text
Keyword Research Tools
Image Optimization Tools
Alt Text Generators
Frequently Asked Questions
What is alt text?
Alt text, short for alternative text, is a brief description of an image that appears when the image cannot be seen. It helps people with visual impairments understand images on web pages. Alt text also helps search engines understand the content of images for better SEO.
How does alt text help with SEO?
Alt text allows search engines like Google to understand what an image contains. Using relevant keywords in your alt text can help search engines index and rank your web pages better for those terms. Descriptive alt text also improves the user experience.
What are some best practices for writing good alt text?
Some best practices include being concise yet descriptive, using relevant keywords, avoiding keyword stuffing, keeping the context of the image and page in mind, and not writing alt text like a caption. Ideally, the alt text should be 125 characters or less.
How do I write alt text for different types of images?
For product images, include the product name, color, size, and other descriptive details. For infographics and charts, summarize critical information. For decorative images, describe the mood and emotions evoked. For images with text, explain the text. For pictures of people, tell them without too much background detail.
What tools can I use to write better alt text?
How often should I update my image alt text?
You should periodically review and update your alt text to ensure it is optimized with relevant keywords for each page. Alt text should evolve along with changes in your content and target keywords.
What are some common mistakes to avoid with alt text?
Don’t keyword stuff, write generic descriptions like “image of product,” use alt text as captions, have identical alt text across multiple pages, or rely solely on auto-generated alt text. Take the time to write optimized alt text manually.
How do I add alt text in my content management system or website builder?
Most CMS platforms and site builders like WordPress or Squarespace have settings to add alt text when you upload images. Look for an “Alt Text” or “Alternative Text” field when adding images. Refer to platform docs for exact steps.
Alt Text: Alternative text that describes an image and appears when the image cannot be seen. It helps search engines understand image content and assists visually impaired users.
Keywords: Relevant words and phrases that describe your content’s topic. Using keywords in alt text can help optimize images for search engines.
SEO: Search engine optimization. The process of improving a website’s rankings in search engine results pages through tactics like keyword optimization.
Accessibility: Making web content usable for people with disabilities, such as visual impairments. Alt text improves accessibility.
Context: How an image relates to the content on the webpage. Keeping context in mind helps write descriptive alt text.
Caption:- A sentence describing an image’s content. Alt text should describe rather than caption a photo.
Keyword Stuffing: Overloading alt text with forced keywords to manipulate search rankings. This is an ineffective SEO tactic.
Image File Name: When uploaded online, the name is assigned to an image file. Useful to include keywords in file names for SEO.
Content Management System: Software like WordPress that helps manage website content. CMS platforms allow adding alt text to images.
Decorative Image: A non-informative image that doesn’t add context to a page. The alt text should describe its visual appearance.
Infographic: A chart, diagram, or illustration represents information visually. Alt text should summarize critical data points.
Product Image: Pictures of products on e-commerce or marketing websites. Alt text should include product name, color, size, etc.
Rankings: Where a webpage appears in search engine results for specific keywords. Higher rankings equal more visibility.
UX:- User experience. Alt text improves UX by conveying visuals to those unable to see images.
Let me know if you need any other vital terms explained!
A Special Offer from the Author
Remember, the SEO tips on how to write optimized alt text for your images were provided by Matt LaClear, co-founder of America Gets Ranked.
With over 13,277 successful SEO campaigns under his belt since 2009, Matt is an expert in ranking websites higher on search engines.
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