Is your website getting lost in the sea of search results? Not ranking on page 1 of Google? We’ll explore why your SEO efforts aren’t working and how to fix them.

We’re here to explain why your SEO might not be working and how you can fix it. 

Let’s get started!

First, we’ll discuss the importance of SEO, what this post is all about, and what it will cover. 

Then we’ll examine why your SEO may not work and how to fix them. 

Finally, we’ll discuss:

  • analyzing your current efforts, 
  • creating an SEO strategy, 
  • and wrapping things up with key takeaways.

Sounds good? 


Let’s get going, then!

Why is My SEO Not Working Banner

Table of Contents

Why SEO Matters

As a small business owner, you know how vital it is for your website to be easily found online. SEO (search engine optimization) is what makes that possible!

Without proper SEO, your potential customers won’t be able to find your business when they search for the products or services you offer on Google or other search engines. And if they can’t find your website, they can’t become customers.

Here are three big reasons why you need to prioritize SEO for your small business website:

  1. Increased Website Traffic
  2. Good SEO will get your website to rank higher in search results for keywords related to your business. The higher you type, the more traffic you’ll drive from organic search. More traffic means more potential customers!
  3. Higher Conversion Rates
  4. SEO creates an influx of targeted prospects already looking for what you offer. This leads to higher quality traffic that converts better into sales or leads.
  5. Improved Brand Visibility & Authority
  6. Ranking well for your target keywords builds brand visibility and recognition. It establishes your business as a leader and go-to option in your industry.

Simply put, SEO is crucial for growing your small business online. It’s what turns your website into a lead and customer-generating machine!

The Purpose of this Blog Post

The purpose of this post is to help you figure out why your SEO isn’t working. 

We’ll explain:

  • what’s happening, 
  • show you tools to analyze your efforts,
  • and give tips on creating an effective SEO strategy. 

With this knowledge, you can get your website up and running fast.

Reasons Why Your SEO May Not Be Working

Are you wondering why your SEO isn’t working? 

Have you been getting the results that you want? 

Don’t worry! 

Here are some tips to help you figure out what’s going wrong. 

Let’s examine why your SEO may not do as well as it should.

Common SEO Mistakes to Avoid

Before we dive into reasons why your SEO may not be working, it’s essential to avoid some common mistakes businesses make with their SEO strategies:

  • Choosing overly broad, competitive keywords that will be extremely difficult to rank for. Do proper keyword research to identify long-tail, low-competition terms.
  • Having thin content that lacks substance or valuable information for visitors. Optimize pages with lengthy, data-driven content focused on providing value.
  • Forgetting to do on-page optimization with titles, headers, meta descriptions, etc. On-page elements are critical for search visibility.
  • Overlooking technical SEO issues like site speed, broken links, improper markup, etc. Technical problems negatively impact performance.
  • Trying to “game” the system with shady tactics like keyword stuffing, hidden text, purchased links, etc. This can get you penalized.


Inadequate Keyword Research

Simply picking a few keywords to target isn’t enough anymore.

With increased competition, you need an in-depth keyword research process to identify low-competition, high-value terms and phrases that align with your business.

Without thorough research, you may target oversaturated keywords for which established sites already rank.

Or you target keywords irrelevant to your products and customer intent.

This leads to wasted time and poor rankings.

Make keyword research an ongoing process.

Use tools like Ahrefs and Google Keyword Planner to uncover long-tail variants around your core terms. Analyze the search volume and difficulty scores to find “hidden gem” keywords your competitors overlook.

Track keyword performance over time and adjust accordingly.

Keyword Research is Important to Your SEO Success

Keywords are the foundation of SEO. Properly researching and selecting the keywords you want to target will set your SEO strategy up for success.

Here are some key reasons why keyword research is so crucial:

  • Helps You Understand User Intent: Keyword research gives insights into what queries users enter into search engines and what they try to achieve. This allows you to create content tailored to fulfilling that intent.
  • Identifies Low Competition Opportunities: By analyzing keyword difficulty scores, you can uncover highly relevant keyword opportunities with less competition. These are easier to rank for.
  • Informs Architecture and Optimization: Knowing what keywords to target will shape essential decisions like what pages to create, what to name, how to structure your site, and how to optimize pages.
  • Provides Focus for Content Creation: Quality content is vital for SEO. Keyword research will tell you what topics and questions to cover in your content to attract searchers.
  • Allows Tracking of Rankings and Performance: You need specific target keywords to track your SEO results over time and see progress.
  • Keeps You Aligned with Searcher Behavior: Search queries change over time. Ongoing keyword research ensures you evolve with searcher needs and interests.
  • Fuels PPC and Other Marketing: Your organic SEO keywords should also inform your paid search and social campaigns. Keyword data fuels these efforts.

Without proper keyword research, you are essentially guessing what terms to target. This wastes time and money while delivering poor results. But strategic keyword research empowers your entire SEO strategy.

Common Mistakes Made in Keyword Research

Oops! When people do keyword research, they sometimes make mistakes. 

Some of these mistakes include:

  • not choosing the right keywords, 
  • choosing too many keywords, 
  • or trying to rank for words that are impossible to rank for.

Tools to Use for Keyword Research

To help you with your keyword research, you can use tools like Google Keyword Planner and Ahrefs. 

These tools are easy to use and help you find the perfect keywords for your website.

Poor Website Structure

Your site structure directly impacts how search engines crawl and index your content.

Issues like inconsistent hierarchy, broken navigation, and ineffective page titles can obstruct bots from adequately crawling your site.

For example, burying key service pages deep in confusing submenus makes it more challenging for Google to index and rank those pages. Or lacking descriptive page titles and headers makes it unclear to search engines what each page is about.

Audit your site architecture and information hierarchy to identify structural flaws.

Ensure your most important content is easily accessible from the main navigation. Use strategic keyword optimization in URLs, page titles, headers, image names, and alt text.

How Website Structure Affects SEO

Website structure is all about helping Google find and understand your web pages.  

How your website gets built helps search engines determine which pages should be at the top of their list when people look for something you offer. That’s why it’s essential to use the proper titles and headings.

It’s also essential to ensure that your web pages all link to each other through interior links. That way search engines can easily crawl your whole website.

Optimizing Site Navigation

Navigation menus are one of the most important elements to optimize a website for better search visibility and user experience. Here are some tips for improving your site navigation for SEO:

  • Keep main navigation menus simple, concise, and easy to scan. Limit the number of top-level links and avoid clutter.
  • Ensure all your site’s main pages are easily accessible directly from the primary menu. Add key site content or services as top-level links.
  • Use descriptive, keyword-rich anchor text in navigation links that convey where each link will take users.
  • Avoid overloading menu items with excessive dropdowns and keep submenus shallow. Studies show long dropdown menus reduce conversions.
  • Structured navigation that follows user intent helps search bots crawl connected site sections more efficiently.
  • If using categories/taxonomies for content sections, optimize their menu names for target keywords.
  • Place important navigation links prominently in site headers and footers for visibility.
  • Check regularly that all navigation links are working correctly with no broken pages.

By taking the time to optimize your website’s navigation architecture and links for SEO, you can directly boost rankings and site usability.

Common Website Structure Mistakes

Sometimes your website can have a hard time showing up when you search for it. 

That’s because there might be mistakes in setting up your website. 

Those mistakes could include;

  • missing titles or descriptions, 
  • putting all the important stuff at the bottom of the page, 
  • insufficient pages, 
  • or too many broken links. 

Ensure your website looks nice and neat so everyone can easily find everything they need.

Tips for Improving Website Structure

If you want to improve your website structure, there are some easy things to try. 

First, ensure all your pages have clear titles so people know what they’re looking at. 

Next, link the pages so people can move from one page to another. 

Lastly, keep your navigation menu simple and easy to read. That way, people can find what they’re looking for fast.

Insufficient or Irrelevant Content

You can’t just slap any content on your site and expect great rankings.

Your content needs to be original, in-depth and laser-focused on providing value for users interested in your topics.

Thin, low-quality content suggests to search engines that your site lacks expertise and doesn’t satisfy searcher intent.

Publishing content irrelevant to your products and services also dilutes your site’s core focus.

Analyze your top-ranking competitors’ content strategies.

Identify gaps where you can create content that educates and engages your target audience.

Optimize your content for SEO without compromising quality.

Promote your best content to build engagement.

How Content Affects SEO

Making content is vital when it comes to SEO.

Content helps Google understand what your website is all about, so they can show it in the right searches. 

You need to write high-quality and relevant content, so people will want to click on it. 

That way, more people can visit your website, and you’ll start to get more traffic.

Crafting User-Focused Content

Content helps search engines understand your site’s topic focus and determines if it satisfies user intent. Unique, high-quality content is vital to SEO success.

Crafting User-Focused Content

When creating content, focus on satisfying user intent and needs:

  • Conduct keyword research to identify informational queries to answer in content. Create detailed, comprehensive posts around these topics.
  • Analyze top-ranking competitor content and gaps to determine what users are seeking. Create content to fill those gaps.
  • Survey or interview your audience about their struggles—tailor content to provide solutions.
  • Optimize pages and metadata for keyword intent and searcher satisfaction. Include FAQs.
  • Format content for easy skimming – break up text, use clear headings, and add images/visuals.
  • Update older content to keep it fresh, valuable, and aligned with rising user queries.


Common Mistakes Made in Content Creation

Sometimes people make mistakes when they write their content. 

They forget to ensure that their words are clear and easy to understand or use too many big words. 

They might not include enough crucial facts, not say things in the right way, or create content that violates the user intent of a keyword.

Tips for Creating High-Quality and Relevant Content

To make content that stands out, you must ensure it’s high-quality and relevant. Here are some tips to help you: 

  1. Use simple, easy-to-understand language so everyone can understand. 
  2. Check for typos, grammar errors, and misspellings.
  3. Make sure your content answers people’s questions about your topic.
  4. Look for sources to back up your points and add credibility to your content.
  5. Don’t be afraid to include visuals like images, videos, or diagrams when it makes sense.

Lack of Backlinks

Backlinks remain one of the most important ranking factors.

But it’s not just about quantity – the quality and relevance of the sites linking to you also matter.

Too often, businesses try manipulative tactics like buying links or spamming irrelevant directories.

This can hurt your rankings.

Focus on earning authoritative backlinks naturally over time.
Build relationships with influencers and brands in your space to get featured or mentioned.

Seek relevant guest post opportunities on reputable sites. Promote your best content on social media and communities.

Link internally when it benefits users.

Why Backlinks are Crucial to Your SEO Success

Backlinks are like letters of recommendation for your website. 

They show that other sites think you’re influential and trustworthy enough to link to you. 

Having backlinks is vital for getting your website seen.

It’s kind of like making new friends who will tell everyone about you!

Backlink Building Tactics

Backlinks act as votes of trust and authority to boost your site’s search rankings. Here are some strategies for acquiring high-quality backlinks:

Backlink Building Strategies

  • Create and pitch high-value content ideas to web admins in your space to get backlinks through guest posts. Offer to craft custom content.
  • Identify relevant, reputable sites that allow the contribution of expert advice and resources. Provide value to get editorial links.
  • Promote and share your best-performing content on social media, LinkedIn, and relevant online communities to build interest.
  • Contact influencers and brands to get featured or included in their industry content and roundups.
  • Develop relationships with complementary businesses to swap backlinks where appropriate.


Common Mistakes Made in Building Backlinks

Making links is hard, but there are some common mistakes to watch out for. 

Some people try to make lots of links simultaneously in the same place. 

That won’t work. 

It’s better to spread them out so that it looks natural. 

Also, be sure to get links from good websites with relevant content. 

Lastly, don’t ask someone you don’t know to give you a backlink – it’s not nice!

Strategies for Acquiring High-Quality Backlinks

You need to look for websites that will link back to your website to get good links. 

You can start by looking for websites that are related to yours so that the link makes sense for both of you. 

You can also ask other people if they will link to you or trade backlinks with other sites. 

Make sure lots of people trust the websites linking to you and have a lot of visitors. That way, the link will be helpful.

Technical SEO Issues

Technical problems like site speed, broken links, errors, and accessibility issues negatively impact how search engines crawl and index your site and user experience.

For example, a site that takes over 5 seconds to load on mobile will have high bounce rates. Crawl errors and broken links create dead ends the bot can’t pass.

Missing alt text on images means lost keyword opportunities.
Use online tools like Google PageSpeed Insights and Moz’s Link Explorer to detect technical problems. Check your site on different devices.

Prioritize fixes that improve speed and eliminate errors/blocked pages. Don’t neglect mobile optimization.

What is Technical SEO?

Are you having trouble with your SEO? 

Do you want to get better results from your website? 

It might be time to take a look at your technical SEO.

Technical SEO is about ensuring your website works the way it should. 

When you make a website, special files like HTML and CSS show search engines what’s on it. These files help search engines understand your website fast.

Make sure your website works well so people don’t get mad or upset when they try to go to your page.

Don’t worry; we’ll help you determine what needs work and how to fix it.

Technical SEO Issues

Technical SEO helps search bots properly crawl and index your site. Here are some of the most critical technical fixes:

Most Important Technical SEO Fixes

  • Improve site speed by compressing images, minimizing plugins, leveraging browser caching, and optimizing code. Faster sites rank better.
  • Fix broken links and redirects. Crawl site to identify and replace 404 errors and broken links.
  • Optimize site architecture with XML sitemaps and well-structured internal linking. Make crawling easy.
  • Check accessibility on mobile devices and fix issues like small text, clumsy navigation, or slow load times.


Common Technical SEO Issues

Sometimes technical issues can make it hard for people to find your website. 

These are called technical SEO issues. 

Examples are slow loading times, not having an easy-to-read sitemap, or having a lot of broken links. 

You should always check for these problems because they make it harder for people to find you.

Tips for Fixing Technical SEO Issues

If your SEO isn’t working, it could be because of tech issues. 

Here are some tips for making it better.

Ensure your website: loads fast by checking pictures, videos, and text size. 

Keep your website secure with an SSL certificate. Make sure all the links on your page are working correctly. 

Broken links are like getting lost – so check for any bumps in the road. 

Finally, check that all:

  • the titles, 
  • meta descriptions, 
  • and headings are relevant and make sense. 

These tiny changes can make a big difference.

Not Monitoring Your Competition

Doing keyword research and optimizing your content isn’t enough.

You need to analyze what your competitors are doing and outperform them regularly.

Check their page titles, meta descriptions, and headlines for clues on how they optimize content.

See what backlinks they have earned recently. Identify gaps in their content you can fill.

See what they rank for and strive to outrank them.

Use tracking tools like SEMrush, Ahrefs, and Sistrix to unlock competitive insights. Learn from their strategies and then execute even better. Ranking #1 means beating the competition through constant analysis.

Analyzing Your Current SEO Efforts

Now you’re ready to examine your current SEO efforts closely. 

You’ll learn about special tools you can use to analyze your SEO and how to make sense of all the data that comes in. 

Then, you’ll create an excellent SEO plan, so your website can start ranking higher on Google.

Tools for Analyzing Your SEO Efforts

Tools like Ahrefs and Semrush can help you analyze your SEO efforts. 

They’re easy to use and help you determine what’s working and what needs more work.

How to Interpret the Data

You need to look at your data to figure out what’s working and what’s not. 

You can see which keywords bring in the most visitors and which pages get the most clicks. You can also find out if people stay on your website for a long time or are quickly leaving. 

This will help you understand how your website is doing and what changes you should make.

Analyzing Your Current SEO Efforts

Examining your current SEO data is key to determining what’s working and what to improve.

Tracking SEO Performance

To measure progress, track these key metrics:

  • Organic traffic growth – Monitor monthly visits from search engines.

  • Keyword ranking changes – Track top target keywords in Search Console.

  • Backlinks gained – Measure new backlinks acquired monthly.

  • Conversion rates – Calculate conversion rates for goals like email signups.

Steps to Take Based On the Analysis

Now that you’ve reviewed the data, it’s time to figure out what you’ll do next. 

Here are some steps you can take: 

  1. First, take some time to think about what needs improvement and what goals you want to reach. 
  2. Then make a plan of action so you know how you will get there.
  3. After that, start measuring and tracking your progress so you can see how well you’re doing. 
  4. Finally, stay focused and stick to your plan – it takes time for SEO to work, but it’s worth the effort!

Creating an SEO Strategy

Let’s get to work on creating an SEO strategy.

You’ll need to start by:

  • understanding more about your audience, 
  • what your competition is doing, 
  • and setting realistic goals. 

After that, you’ll be ready to create a plan of action and track the progress of your efforts. 


Let’s go!

Understanding Your Audience and Competition

Understanding who you’re trying to reach and what your competitors are doing is vital. 

To do that, you need to ask yourself, who are the people reading my content? 

What do they care about? And what is everyone else in the same space saying? 

Taking time to answer these questions can help you create content that will reach your goals.

Setting Realistic Goals

You must set realistic goals you can reach.

It would help if you started by thinking about the following:

  • what you want your website to do, 
  • and then make a plan that will help you get there. 

Think of achievable goals, like getting more visitors or increasing your sales. 

Then, break down those goals into smaller steps so they don’t seem so scary. 

Finally, set a timeline to hold yourself accountable and ensure you stay on track. 

Keep at it, and you’ll be able to reach all your goals – good luck!

Creating an SEO Strategy

When creating your SEO strategy, properly defining your goals is crucial for success.

Setting Achievable SEO Goals

Ensure your SEO goals are realistic and measurable:

  • Increase organic traffic by 25% year-over-year.

  • Improve keyword rankings for 10 target phrases by next quarter.

  • Generate 50+ referring domains from outreach in 6 months.

  • Reduce site loading time from 6 seconds to under 3 seconds.

Creating a Plan of Action

Now it’s time to create a plan of action.

Think about what you want to do and make a list. Come up with some achievable goals and ensure they’re measurable. 

Then make a schedule for each goal – when you’ll work on it, how often, and when you’ll finish. 

Don’t forget to check in with yourself and see if you need to adjust or tweak your plan over time. 

You got this!

Measuring and Tracking Progress

Now that you have your plan, it’s time to measure and track your progress. 

To do this, you can:

  • look at your website analytics, 
  • check how many visitors you’re getting, 
  • and track how far up the search engine results page you go. 

Try different things to see what helps your website reach higher in searches. Keep practicing; you’ll improve, and more people will see your website.


Congratulations – you’ve made it to the end.

Now that you know why your SEO isn’t working, it’s time to figure out what steps you can take to fix it. 

We’ve learned some cool stuff about SEO. Let’s use that knowledge to make a plan to help get your website higher up in the rankings fast!

Key Takeaways

You’ve learned a lot today.

You now know why:

  • SEO is so important, 
  • the common mistakes to look out for, 
  • how to analyze your current efforts, 
  • and how to create an effective SEO strategy.

Final Thoughts On Why Your SEO May Not Be Working

You may be wondering why your SEO isn’t working. 

It could be because of many things, like:

  • not doing enough keyword research, 
  • poor website structure, 
  • not creating the right kind of content, 
  • insufficient links, 
  • or even some technical SEO issues.


Take the time to analyze your current SEO efforts and figure out what needs improvement.

You can then create a strategy that:

  • focuses on understanding your audience and competition, 
  • setting realistic goals, 
  • developing a plan of action, 
  • and measuring and tracking progress.


Once you do this, you’ll be able to get your SEO back on track!

Frequently Asked Questions

What is SEO, and why is it important?

SEO stands for Search Engine Optimization. It’s improving your website to rank higher in search engines like Google. Good SEO ensures your website appears at the top of search results when people search for topics related to your business. This leads to increased visibility and more website traffic.

What are some common reasons why SEO may not be working?

Some common reasons SEO may not work include inadequate keyword research, poor website structure, insufficient or irrelevant content, lack of quality backlinks, and technical SEO issues.

How can I do proper keyword research for my website?

Use tools like Google Keyword Planner or Ahrefs to research the best keywords. Focus on keywords that relate to your products/services, are frequently searched for, and have low competition. Avoid choosing too many broad or competitive keywords.

How does website structure impact SEO?

Website structure affects how search engines crawl and index your pages. Best practices include using proper page titles, headings, internal links between pages, concise navigation menus, and putting critical information near the top. This helps search engines understand your content.

Why is high-quality, relevant content important for SEO?

Unique, high-quality content signals to search engines that your site is an authority on your topics. Ensure content directly answers user questions, uses keywords appropriately, and has sources/visuals when relevant. Google rewards sites with content that satisfies user intent.

What are backlinks, and why do I need them?

Backlinks are links from external sites pointing back to your website. They act as “votes” for your content. Having backlinks from reputable sites indicates authority and improves rankings. Focus on getting backlinks from high-quality sites relevant to yours.

What are some technical SEO issues I should look for?

Technical issues like site speed, broken links, accessibility problems, improper HTML markup, etc. can negatively impact SEO. Use tools to audit your site and fix issues like broken links, duplicate content, alt text errors, redirect chains, etc.

How can I analyze my current SEO efforts?

Use analytics tools like Google Search Console, Google Analytics, and SEMrush to analyze traffic sources, top pages, conversions, rank tracking, backlinks, keywords, etc. Review reports regularly to identify issues and opportunities.

What should I include in an SEO strategy?

An effective SEO strategy analyzes your audience/competitors, sets realistic goals, outlines an action plan, and establishes tracking methods. Focus on target keywords, quality content, link building, fixes for technical issues, and conversions. Review and tweak the plan regularly.

What are some tips for maintaining my SEO success long-term?

Stay up-to-date on algorithm changes and best practices. Continuously create new, helpful content using target keywords. Build new quality backlinks from reputable sites regularly. Check for technical SEO issues frequently. Analyze your metrics and be ready to tweak your approach. SEO is an ongoing process.

How do I choose the right keywords to target?

The best keywords are relevant to your business, have sufficient search volume, and have low competition. Look at keyword difficulty scores in tools like Ahrefs to identify easier-rank terms. Also, review search intent – target informational and commercial searches. Do keyword research regularly.

What are some on-page SEO best practices?

On-page optimization includes optimizing titles, headlines, image alt text, etc., with target keywords. Use keywords naturally in content and meta descriptions. Include related keywords in URLs. Optimize page speed and mobile experience. Check accessibility. Format content for skimmability – break up the text, use lists/bullets, etc.

How do I build high-quality backlinks?

Focus on earning links from authority sites in your niche. Contribute guest posts with embedded links to reputable blogs. Share resources and link to other quality sites. Promote your content on social media. Build relationships with influencers/brands to get featured. Don’t buy links or use shady tactics.

How can I tell if my SEO efforts are working?

Track keyword rankings in Google Search Console to see if you are climbing for target terms. Monitor organic traffic and conversion rates in Google Analytics. Check indexed pages and backlinks acquired using tools like Ahrefs and Semrush. Measure progress against the goals set in your SEO strategy.

What are some advanced SEO techniques?

Advanced tactics include local SEO optimization, voice search optimization, link reclamation, optimizing for featured snippets and rich results, using schemas and structured data, leveraging PPC to amplify organic, etc. Technical optimizations like site speed and mobile responsiveness also impact performance.

What SEO trends should I know about?

Growing trends include optimizing for EAT (Expertise, Authoritativeness, Trustworthiness), video SEO on YouTube, voice search, and personalization. More personalized, semantic search is the future. Stay on top of Google algorithm updates, too.


Backlink: A link from an external website pointing to a page on your website. Backlinks help improve rankings.

Conversion Rate Optimization (CRO): Increasing conversions on your website through improvements to content, design, calls-to-action, etc.

Featured Snippet: A summary of an answer to a search query shown prominently at the top of Google results.

Google Algorithm Updates: Periodic changes Google makes to how their search engine ranks pages. Stay updated on impacts.

Google Analytics: A free web analytics tool that tracks and reports website traffic and marketing data. Useful for SEO analysis.

Google Search Console: A free service that displays critical information about your website’s presence in Google, such as indexed pages, links, and queries.

Indexation: The process by which pages on a website are added to a search engine’s index to be returned in results for relevant queries.

Keyword Difficulty: A score estimating how hard it will be to rank for a particular keyword based on competition and search volume.

Keyword Research: Research keywords and phrases related to your business to optimize for ones that drive traffic and conversions.

Link Building: An SEO technique that acquires new backlinks to improve domain and page authority.

Mobile Responsiveness: Designing your website to provide an optimal viewing and interaction experience on mobile devices. Critical for SEO.

On-Page SEO: Optimization techniques applied directly on a web page, such as page titles, meta descriptions, headings, content, etc.

Off-Page SEO: Optimization techniques like link building focused on building a reputation. Complements on-page SEO.

Organic Traffic: Website visitors who arrive via search engines, as opposed to using paid ads or other channels.

Page Authority: A score (out of 100) estimating the power of a webpage to rank in search engines based on backlink quality and quantity.

Rank Tracking: Monitoring the keyword rankings of specific pages over time to gauge SEO efforts.

Schema Markup: Code added to integrate structured data on a webpage to improve display in search results.

Sitemap: A file that provides search engines with a list of all the pages on a website available for crawling.

Snippet: A summary of a web page shown under its title in search engine results. It can be optimized.

Technical SEO: Optimization focusing on site speed, mobile-friendliness, proper indexing, eliminating errors, etc.

Voice Search: A type of search enabled by voice assistants like Siri and Alexa. Requires SEO adjustments.

More Resources for Your Small Business

It’s worth noting that our co-founder, Matt LaClear, who has successfully run over 13,277 SEO campaigns for clients since 2009, has also created a wealth of resources to help grow your agency. Here they are:

Why My SEO Isn’t Working: A comprehensive guide on why your SEO efforts may not be giving you the results you expect and how to fix it.

SEO Company for Small Business: Learn how our company can help your small business with its SEO needs.

Keyword Research Services: We offer a range of services to help you find and target the right keywords for your business.

Link Building Services: Our dedicated team can help your business with its link-building efforts for better online visibility.

Algorithm Update Recovery Services: If your ranking has been affected by an algorithm update, we can help you recover.

Conversion Rate Optimization Services: We can help optimize your website and marketing efforts to improve your conversion rates.

SEO Audit Services: Our comprehensive SEO audit services can help identify and fix any issues with your SEO strategies.

Keyword Research Strategies: Learn more about the strategies we use to find the best keywords for your business.

Link Building Tips: Get some tips on how to effectively build high-quality links for your website.

SEO Low Hanging Fruit: Find out how to take advantage of the ‘low hanging fruit’ in your SEO efforts.

Tech SEO Checklist: A handy checklist to help ensure your website is technically optimized for SEO.

Local SEO: Learn how we can help your small business with its local SEO needs.

How to Get Traffic to Your Blog: A guide on how to drive more traffic to your blog using SEO.

SEO Case Studies: Read about our successful SEO campaigns and learn from our experiences.

White Label SEO Services (For Agencies Only): We offer white label SEO services for other agencies, allowing you to offer our services under your own brand.

A Special Offer from the Author

You’re here because you’re trying to figure out the whole SEO thing. Well, you’re in the right place.

You’re reading tips and advice from none other than our co-founder, Matt LaClear.

Matt’s been in the game since 2009, and he’s not just dabbled in it; he’s gone all out.

We’re talking about a fantastic 13,277 SEO campaigns under his belt. That’s a lot of SEO, a lot of businesses, and a lot of success stories.

Here’s the fascinating part, though – Matt wants to help you directly. Yes, you! He’s offering a free custom SEO strategy call. This isn’t a one-size-fits-all kind of deal.

He’ll look at your business and your website and give you tailored advice. And it’s all for free.

Click here to grab a slot for your free SEO strategy call with Matt.

Remember, in this digital age, your visibility online is crucial. So, don’t miss this opportunity to get wise words from someone who knows his stuff.