Search engine optimization is the process of doing keyword research and creating website content. An SEO’s goal is to get your website to rank on the first page of Google’s search results. Google lists several sites on the search results page by default.

If you create high-quality content that is relevant to the keywords you target, you can get your website to show up on the first page. Doing so gives you a steady stream of targeted traffic that boosts your profit, but people trust search results more than they believe ads for which you pay.

What does an SEO do?

On-Page Optimization

On-page optimization is a big part of what SEOs do.

It relates to the way your webpages are set up. You want the SEO you hire to include your primary keyword in your meta titles and tags so that your prospective buyers know what your website sells.

On-site optimization also includes putting your keywords in bold so that Google knows what topics you cover. In addition to the other steps, your SEO will make sure you use a mobile-friendly website so that people on smartphones do not have trouble accessing your content.

Keyword Research

Keyword research is an essential part of any SEO plan, and it involves a few steps the SEO you hire can take to reach your desired outcome. He or she will come up with a list of keywords for which your prospects will likely search when they would like to find what you sell, but you don’t want them to stop there.

You need your SEO to research your keywords to see if people even use them. They do that by searching for keywords on Google and looking at Google’s suggested searches. Also, using Google’s Keyword Planner to learn how many people search for each keyword in a month.

Content Creation

Your SEO will start creating content that targets the keywords you want your prospects to find. Some businesses only write a few lines of text or make low-quality content that uses the desired keyword many times throughout the article. Still, that approach won’t get the job done for you.

Getting your content to appear on the first page of Google often requires a bit of effort and the help of an experienced SEO. They will craft high-quality articles that teach your readers valuable information about the topic they are researching.


Final Thoughts

Hiring an SEO to perform search engine optimization is a fantastic way to increase your website traffic and give your profit a nice boost.