Are you looking for help with your website and search engine rankings but don’t know where to start?

If so, then you’re in luck.

Working with an SEO company like ours can do wonders for your website, so let’s look at what we can do for you.

What is an SEO Company? Banner

Table of Contents

Definition of an SEO Company

First, have you ever heard of an SEO company?

It stands for “Search Engine Optimization” company.

We are an agency that helps websites rank higher, with our seo services, on search engine results. That way, more people can find them.

We use special tools and digital marketing strategies to make sure this makes business owners happy.

Importance of Working with an SEO Company

You need an SEO company if you want your website to get noticed.

We know the ins and outs of ensuring your site appears at the top of search engine results. We can help ensure you have the right relevant keywords, titles, and descriptions so more people can find you.

An SEO agency like ours can also help ensure your site has the right technical features to rank well.

Plus, we provide reports so you can track your website’s performance.

Get ready for a flood of new visitors.

Services Offered by an SEO Company

Are you looking for help with SEO?

Our SEO company can give your website the boost it needs.

We offer services like:

  • website analysis and audit,
  • tech SEO
  • keyword research,
  • on-page optimization,
  • off-page optimization,
  • and more.

All this helps increase your website’s organic search rankings and gets you more business.

With our SEO company helping you, you’ll the following:

  • increased organic traffic.
  • improved conversions,
  • cost-effective results,
  • and expert support.

That way you can focus on running your business instead of worrying about SEO.

Website Analysis and Audit

A website analysis is like a checkup for your website.

It helps determine if anything needs fixing so your website can look and perform its best. An audit helps you identify any problems hurting your keyword rankings.

An SEO audit helps make your website better so more people can come and visit. We give you tips about what to do to make it look nicer and easier to find.

Keyword Research and Strategy

Use the right keywords if you want your website to get found online.

That’s where our search engine optimization company comes in.

We can help you figure out the best keywords to use in your website content.

Our SEO team can help you reach more people with your content. We will give you ideas on using the right keywords, so that more people will find your content.

On-Page Optimization

On-page optimization is super important to rank high on search engines.

It starts with titles and meta descriptions, which let the search engine know what your page is about.

Making sure your pages look great and are easy to understand is essential. Header tags and content optimization will help with that task.

Finally, internal links, page speed and mobile optimization are vital too.

Title Tags

Think of title tags as the heading for a book.

It should tell people what your page is about in a few words. They’re vital because search engines use them to determine what’s on each page.

Make sure you use something short and descriptive.

Meta Descriptions

Meta descriptions are like messages about web pages. They help tell people what a page is about and make it easier to find the right page online.

They show up in search results and help you stand out from the crowd.

Have fun writing them so people get excited to click on your pages and check them out. Make sure they’re short, sweet, and to the point.

Header Tags

Use header tags to help people find the vital parts of your page.

Header tags help us sort your text into helpful sections. It’s like a big sign that points your target audience in the right direction!

Ensure each section has its header tag so it’s easy to read – like getting directions for a road trip.

Content Optimization

Content optimization is vital when it comes to SEO.

It makes sure that your website’s content is up-to-date and helpful to rank well in search results. It involves little tweaks and changes, like adding more keywords or fixing mistakes.

Working with our SEO agency that can help you make the most of your content is a good idea.

That way, you can know your website is up-to-date and ready to take on the world wide web.

Link Building

Link building is like making an extensive friendship network.

It’s when you link your website to other websites so that they’re connected. You can connect with other websites and tell them about your website.

More people can see what you offer when you have many friends, making your website even better.

Technical SEO

Do you ever feel overwhelmed by all the techy stuff?

Well, with our SEO company on your side, you don’t have to worry about that.

We’ll do all the technical stuff like:

  • site architecture,
  • page speed,
  • mobile optimization,
  • and more.

Site Architecture

Have you ever heard of site architecture?

It’s super important when it comes to SEO. Site architecture is all about the structure and design of your website.

It helps ensure Google can navigate your pages and understand them.

A good website layout makes it easier for people to find what they want on your site. This helps bring more visitors and makes you more money.

Page Speed

Do you know about page speed?

It’s super important for your website.

Page speed affects how fast people can get the information they need from you.

If a page is slow, visitors will leave before they find what they’re looking for.

When that happens Google lowers your rankings and you lose business as a result.

Working with our SEO company can help ensure your pages load fast.

Mobile Optimization

Making sure your website looks great on your phone is super important.

Ensuring all the text and images fit and look right can make a huge difference.

If your website isn’t optimized for mobile, it can be hard to read, and you may even miss out on customers.

Plus Google will lower your rankings and you will lose money.

Content Creation and Optimization

Content creation and optimization are super important for SEO campaigns.

It’s like taking your website to the next level.

Content optimization means writing copy to get more people to see your site and products. It can make a big difference with your SEO rankings.

And content creation means writing new material that’ll get people noticing you.

It’s like how having cool clothes can help you stand out in a crowd.

Analytics and Reporting

Paying attention to Google Analytics and reporting is very important.

This will help track progress and measure the success of your SEO strategies. It can also help spot any areas that need improvement.

That way, you’ll always know what’s working and what needs more work.

With our SEO agency, you can get the reports you need to ensure your SEO efforts pay off.

Ongoing Optimization and Maintenance

Optimization and maintenance are vital for climbing the search rankings.

It’s like brushing your teeth – you must do it daily, or things get all gunky fast.

Optimizing your website helps it stay up-to-date and fresh. That means visitors will keep coming back to see what’s new, and your website won’t be old-fashioned.

Benefits of Working with an SEO Company

Are you looking to get more out of your website?

Working with our SEO company is a great way to help boost your online presence?

We have many cool tricks to help your website climb higher in search engine rankings.

Read on to learn more about what we do and the benefits we bring to the table.

Increased Organic Traffic and Conversions

Do you want more organic traffic volume and conversions?

Then hiring our SEO company is a great way to get the results you’re looking for.

Our expert SEO team will boost your website rankings so more people will find what you offer.

Cost-Effective and Long-Lasting Results

When you hire our SEO company, we can help get your website to the top of search results.

That means more people will find your site, and you’ll get more business. Plus, it’s cheaper than other types of advertising, and it goes on working for you over time.

Hiring our SEO company will help your website be better than other sites.

Plus, you won’t have to pay much money for advertisements.

Expert Guidance and Support

When you work with our SEO company, we can help you ensure your website is exactly how it should be.

We’ll give you expert advice and support so that you can get the most out of your website.

With our help, you’ll be able to get more visitors and increase your sales.

Focus on Core Business Activities

Having our SEO company on your side removes all the hard work of optimizing your website.

With our help, you can focus on running your business and leave the SEO work to us. We handle all the technical stuff, so you don’t have to worry about it.

We’ll even provide reports and analytics to ensure you know how well it’s working.

You get to keep doing what you love and be confident that your website will look its best.

Choosing the Right SEO Company

Do you need help getting your website seen?

You need our SEO Company to get the job done right for you.

Understanding Business Needs and Goals

When you’re looking for an SEO company, it’s vital to think about what your business needs and goals are.

You want someone who can help you reach the goals that you have set out for your website.

Figure out what you want to get from working with an SEO company, then ask someone our help on this adventure.

Referrals and Recommendations

If you’re looking to find the best SEO company for your business, you found it.

You can check our online reviews and ratings to understand how good we are at SEO.

This way, you’ll have a better chance of making the right choice.

Case Studies

Checking out our SEO case studies can help you decide if our SEO company is right for you.

Look at our case studies to see what kind of work we have done in the past, and consider whether we’re

It’s helpful to look at reviews and ratings too.

Online Reviews and Ratings

Reading reviews and ratings is like asking around to get the scoop on something.

You want to know what people think, like whether your friends would recommend it.

Reading our reviews helps you decide to work with our SEO company.

Communication and Rapport

Communicating and getting along with our SEO company is important too.

It’s like when you want to be friends with someone, but you still don’t know each other that well. You need to know them better to decide if they’re right for you. That’s why it helps to talk to them more and ask questions about their work.

Then you’ll better understand how they can help your business goals.


Well, that’s it.

Now you know all about SEO agencies and what they do. So if you want to ensure your website is on top of the pile, you must find a good SEO company to help you. Research and find one that best fits your business needs and goals.

Good luck with your search.

Frequently Asked Questions

What is an SEO company?

An SEO company is a business that specializes in search engine optimization services. An SEO company aims to improve a website’s rankings in search engine results pages (SERPs) for relevant keywords and phrases. This is done through various tactics and strategies involving on-page optimization, technical SEO, content creation, link building, and more.

What services does an SEO company provide?

Typical services provided by SEO companies include:

  • Keyword research: Identifying high-traffic, low-competition keywords to target.
  • On-page optimization: Improving page titles, meta descriptions, headings, content, etc.
  • Technical SEO audit: Checking for crawl errors, broken links, page speed, etc.
  • Content strategy: Creating blog posts, videos, and infographics to boost organic traffic.
  • Link building: Outreach and acquisition of backlinks from relevant websites.
  • Local SEO: Optimization for local search rankings and map listings.
  • Reporting/analytics: Tracking keyword rankings and providing monthly reports.

How can an SEO company help my business?

An SEO company can help increase brand visibility, website traffic, leads, and sales by improving your website’s visibility in search engines. Higher rankings lead to more clicks and visitors from organic searches. SEO helps capture traffic from people already looking for your products or services.

What is the average cost of SEO services?

SEO costs vary widely based on location, competition, service offerings, etc. Monthly retainers typically range from $500-$5,000+ per month. One-time SEO audits or project fees cost ~$500-$5,000. Many SEO companies offer custom quotes based on your specific needs.

How long does it take to see SEO results?

It takes 2-4 months to see initial results from SEO efforts, though ranking improvements can take 6-12+ months for competitive keywords. SEO is an ongoing process requiring continual efforts over months and years. Be wary of any SEO company promising quick, overnight results.

How can I choose the best SEO company?

Vet potential SEO firms thoroughly. Look for an experienced company with proven results, positive client reviews and references, reasonable pricing, and clear reports/communication. Beware SEO scams promising quick or guaranteed rankings. Choose an SEO company that follows best practices and is upfront about realistic SEO outcomes.

What is white hat vs. black hat SEO?

  • White hat SEO refers to techniques and strategies that comply with search engine guidelines and promote organic, high-quality results. This includes tactics like keyword research, quality content creation, and natural link building.
  • Black hat SEO uses unethical or manipulative tactics to “game” search engine algorithms for quick rankings. This includes keyword stuffing, hidden text/links, link farms, spun content, and other tricks.

How can I evaluate an SEO company’s link building techniques?

When vetting an SEO company, ask about their link building strategies to ensure they follow white hat best practices. Ethical link building should involve outreach to relevant, high-quality sites rather than low-quality link networks or spammy tactics.

What SEO credentials should I look for?

Reputable SEO professionals may have certifications such as:

  • Certified Professional SEO (SEMPO)
  • Google Analytics Individual Qualification
  • Google Ads Certified
  • HubSpot Inbound Certification

While certifications don’t guarantee quality, they indicate that SEO pro actively educates themselves.

Should I avoid SEO companies that guarantee rankings?

Avoid any SEO company that guarantees you’ll reach #1 or any other specific ranking position. Search algorithms are complex, and rankings fluctuate. Reputable SEO pros set expectations by outlining ranking goals and metrics to evaluate efforts, not guarantees.

What is a typical SEO reporting process?

A quality SEO company should provide monthly reports detailing the following:

  • Keyphrases ranked
  • Ranking improvements/declines
  • Traffic from organic search
  • Click-through rates
  • Lead generation from SEO
  • Ongoing SEO tasks completed

Reporting transparency helps evaluate ROI. Be wary if an SEO company doesn’t provide thorough, regular reports.



The formula used by search engines to rank and deliver results. Google’s algorithms are constantly changing.


An incoming link from one website to another. Quality backlinks help improve SEO rankings.

Black Hat SEO

Unethical techniques that violate search engine guidelines, like keyword stuffing. It can lead to penalties.


The process of search engine bots indexing web pages to add to their search results.

Domain Authority

A score (out of 100) that predicts a site’s SEO ranking capability. Higher is better.

Duplicate Content

Identical or overly similar web content that search engines may penalize for lack of originality.


Adding web pages into a search engine’s database to include in results pages.

Keyword Density

The percentage of times a keyword appears on a web page compared to total words. Optimally 2-3%.

Keyword Research

Researching words and phrases with high search volume and low competition. Critical for SEO.

Link Bait

Content specifically created to attract visitors to link to it for SEO value. It’s usually entertaining or controversial.


Page information (title tag, meta desc, headings) that summarizes content for search engines.


Websites optimized for mobile device access, browsing, and usability. Critical for SEO.

Organic Search

Non-paid search engine results, ranked by relevance to the search query. SEO improves organic rankings.

Page Authority

A score (out of 100) predicting how well a specific page will rank for SEO. Higher is better.


A Google algorithm filter that penalizes websites engaging in web spam and black hat SEO tactics.


Configuring a webpage to reroute visitors to a new URL automatically. Important when migrating content.


Search Engine Results Page displayed by search engines in response to a query.


A list of all the pages on a website submitted to search engines for easier crawling and indexing.


A summary of page content displayed under the blue clickable title in search results and generated from metadata.


More Resources for Your Small Business

We would like to remind our readers that our co-founder, Matt LaClear, who has successfully executed over 13,277 SEO campaigns for clients since 2009, has also created these fantastic resources to help you grow your agency.

Remember, each of these resources is expertly crafted to address specific aspects of SEO and online marketing, providing valuable insights and practical advice for businesses of all sizes.

A Special Offer from the Author

The insightful SEO guidelines you’re exploring on this page are not mere pointers but are distilled from a vast reservoir of experience.

Our co-founder, Matt LaClear, is the mind behind these strategies. Since embarking on his SEO journey in 2009, Matt has meticulously crafted and overseen more than 13,277 SEO campaigns, transforming the digital landscapes for countless clients.

And here’s a golden opportunity you’d be remiss to pass up: Matt generously offers our readers an exclusive FREE custom SEO strategy call. This isn’t just a conversation; it’s a chance to tap into over a decade of unmatched expertise tailored to your unique needs.

Why just read about success when you can be a part of it?

Claim your strategy call with Matt and elevate your SEO game!