What are SEO tools?

SEO tools are the hammers and saws that digital marketers use to optimize websites for the highest search engine rankings. Here are some popular types of SEO tools by category.

Keyword Research

#1 SEMRush

Plug a keyword into SEMrush to find out if your target audience is searching the web about the topic. SEMrush gives you dozens of similar keywords and sorts them by volume of use, click potential, and top competitors.

#2 Spyfu

Spyfu delivers similar keyword research functionality as SEMrush. It offers deep insight into keywords such as which domains ranked highest for the keywords during previous years and the metrics on mobile and desktop keyword searches.

#3 Ahrefs Keyword Explorer

When your budget is tight, cheap SEO tools such as the Ahrefs Keywords Explorer come to the rescue. Type in a keyword topic. Get dozens of keyword ideas. Explore prospective keywords’ traffic potential and ranking difficulty.

Crawling and Indexing

#4 Screaming Frog

Screaming Frog is a website crawler that allows you to audit websites for technical errors such as broken links, redirects, and duplicate pages. The free version of the tool lets you crawl up to 500 sites a month without charge.

#5 Sitebulb

With Sitebulb, you can easily crawl massive websites to perform in-depth audits. The software includes reporting features that give you precise, actionable insight and recommendations based on data from each crawl.

Backlink Analysis

#6 Ahrefs

Ahrefs comes with a backlink checker feature that gives you insight into your website’s live backlinks and those of your competitors.

#7 Kerboo

Besides identifying backlinks, Kerboo rates your backlinks so that you can pinpoint those that are helpful and those that are duds.


#8 Hunter

Hunter is a research tool that effortlessly gives you the email addresses of companies and professionals without you having to spend hours searching for them on social media.

#9 BuzzSumo

With BuzzSumo, you can find out all that you need to know about content that is performing well on social media. It also shows you the channels that your competitors are using to reach your customers.

Monitoring and Analysis

#10 Google Analytics

Ask even the most inexperienced digital marketer, “what are SEO tools?” and they will nearly always mention Google Analytics. Google Analytics gives you a comprehensive look at your website’s visitors. It reports information such as their search device of choice, their country status, and how they navigate your site.

#11 Google Search Console

Google Search Console is an analytics tool that identifies and fixes technical errors on your website. You will get reports for HTML errors, sitemap errors, and mobile usability issues.

#12 ProRank Tracker

ProRank Tracker is a full-service search ranking analytics tool that shows your latest website rank and the keywords that support that ranking.


While these SEO tools are widely available, few website owners have the expertise to get the most out of them. Your SEO Squad uses these tools regularly to bring long-term success to clients. Call us today to find out how our services can benefit your website.