Let’s dive into what SEO is, how it works, and what to look out for when implementing it.
As we’ve mentioned, there are two options for driving traffic to your website.
Paid advertising gets monopolized by big brands.
SEO, which is a much more even playing field.
We’ll dive into a few of the pros and cons of each.
Care to compete against that budget?
I didn’t think so.
Search engine optimization can increase your brand’s visibility and awareness for free.
It delivers customers to your website who are ready to do business with you. Also, it establishes quality and trust amongst your customers and prospects.
Many users skip search engine ads and scroll down to the organic results.
As we mentioned, SEO is free.
t will cost you some research and effort to learn SEO, but it is more affordable than Google Ads or Facebook Ads.
SEO is also a much more long-term form of advertising. If you have customers who love you today, regardless of your ad budget, they will still love you in the future.
Additionally, you won’t disappear once you stop paying and the ad ends.
While understanding SEO is the first step, it often requires patience.
Online advertising happens immediately. SEO takes time.
It also requires a lot of networking and asking others to backlink to your site.
Regardless of the cons of SEO, the benefits far outweigh the cons.
Keep reading to find out why.
Knowing what Google and other search engines look for regarding backlinks is essential.
Google and Bing are looking for backlinks from popular websites in your industry. The more of these types of links that your site has, the better.
Imagine that you are going on a boat ride. You buy a boat, learn how to drive it, and are ready to go.
Now imagine that you go to take the boat out, but there’s no water to take the boat out on. That’s almost like having a website with no backlinks!
How do you get white hat links?
First, let’s define link building, why it matters for SEO, and how to build your link empire.
By definition, link building is “the process of acquiring links from other sites to yours. A backlink is a way for users to navigate between pages on the Internet.”
Why is link building a crucial part of SEO?
Google and Bing use links within a website to discover new pages online. They also use them to determine where a page should rank in their search results.
The more quality backlinks you have, the more likely you are to rank in the search engine results. In this way, links are good reviews for websites.
Link building also helps you build relationships with other brands in your industry. If your site links to similar brands, they might also link to you in the future, even without you asking.
Hugely, the backlinks are like a networking event for SEO.
Note: You can also hit the easy button and have our team handle all your SEO duties. Just request a free custom SEO strategy for your business by clicking here.