Why SEO Should Be Important for Plastic Surgeons
SEO lets you use the:
- right keywords,
- optimize your website pages,
- use local SEO,
- content marketing,
- and backlink building,
- to attract more prospective patients to your practice.
Follow our tips, and watch your practice grow!
Keyword Research for Plastic Surgeons
What is Keyword Research?
Why is Choosing the Right Keywords Vital to Your Practice?
Tips for Conducting Keyword Research for Plastic Surgeons
- Start by looking at what words your patients might use to search for you.
- Type in those keywords and see what other words pop up as suggestions.
- Make sure the keywords you choose have enough people using them – but not too many searches.
- Don’t forget to add location-based keywords, like “plastic surgeons in [city].”
- Consider regional variations of the words you’re targeting.
- Don’t forget long-tail keywords and phrases with three or more words.
- Check out online forums related to plastic surgery – they can give you lots of ideas.
On-Page Optimization for Plastic Surgeons
What is On-Page Optimization?
- making sure the titles of your pages,
- along with any text and images,
- use keywords related to plastic surgeons.
Why is Optimizing Website Pages Vital for Plastic Surgeons
Tips for On-Page Optimization for Plastic Surgeons
- Make sure your website gets optimized for mobile devices. People often search for plastic surgeons on their phones.
- Include relevant keywords in your titles and headings.
- Make sure the content on your site is helpful and informative.
- Link to other related pages on your website.
- Use alt tags on any images so they’re easier to find.
- Check your page speed – slow-loading pages can hurt your SEO.
Local SEO for Plastic Surgeons
What is Local SEO?
Why is Local SEO Important to Your Practice?
Tips for Local SEO for Plastic Surgeons
- Get listed on Google Business Profile. Doing this makes it easier for new patients to find your practice online.
- Make sure your contact information and location is visible and new patients can find it fast.
- Reach out to other local businesses to exchange links. If other local businesses link to your website, this can help boost your SEO ranking.
- Update your blog often with content related to plastic surgery. Writing regular blog posts can help draw more visitors to your site.
Content Marketing for Plastic Surgeons
What is Content Marketing?
Why Content Marketing is Vital to Your Practice
Tips for Content Marketing for Plastic Surgeons
- Make sure your content is relevant and exciting. Consider what topics people might be searching for related to plastic surgery. Then create content around those themes.
- Keep your language simple and easy to understand. No one likes complicated words or long sentences! You’ll attract more visitors if you make it easier for them to digest the information on your page.
- Use visuals – photographs, videos, or graphs. Doing so can help readers understand and remember what you have written.
- Promote your content across different channels such as social media, email campaigns, etc.
- Focus on providing helpful information for potential patients, not only promoting yourself.
Do this and you’ll be well on your way to building an effective content marketing plan for your practice!
Backlink Building for Plastic Surgeons
What is Backlink Building?
Why Backlinks Are Important for Plastic Surgeons
Tips for Building Backlinks for Plastic Surgeons
- Reach out to influencers who have expertise in the field. Ask if they’d like to link back to your website.
- Create exciting articles on various topics related to plastic surgeons. Submit them to other websites so they can link back to your content.
- Submit guest posts that link to your website. Be sure to make them helpful and relevant.
- Ask satisfied businesses you have worked with to mention you or link to your website.
- research keywords,
- optimize webpages,
- do local SEO,
- create content,
- and build backlinks.
With this knowledge, you’ll be ready to take your search engine rankings to the next level.
Frequently Asked Questions
What is SEO, and why is it essential for plastic surgeons?
SEO stands for search engine optimization. It refers to strategies and techniques to help your website rank higher in search engines like Google. Good SEO is important for plastic surgeons because it can help more prospective patients find and learn about your practice when they search relevant terms online. Higher rankings mean more visibility and traffic to your website.
What are some key SEO strategies plastic surgeons should focus on?
Some key SEO strategies plastic surgeons should focus on include:
- Keyword research – Identify high-volume, relevant keywords patients may search for when looking for a plastic surgeon. Optimizing for these terms can help you rank for searches.
- On-page optimization – Optimize website content, titles, headings, etc., to target keyphrases and help search engines understand your pages.
- Local SEO – Optimize your website for local searches like “plastic surgeons in Los Angeles” by ensuring your address, contact info, and location pages are easy to find.
- Link building – Build high-quality backlinks from relevant websites to signal search engines your site is authoritative on plastic surgery topics.
- Content marketing – Create informative, keyword-optimized blogs, videos, etc., that attract visitors interested in plastic surgery.
How can I track my SEO results?
Track SEO results by monitoring your website traffic from organic searches, keyword rankings, and conversions generated from organic traffic. Use Google Analytics, Google Search Console, and rank tracking software to measure improvements. Focus on high-priority keywords and conversion goals vs. vanity metrics.
I’m not tech-savvy. Can I outsource SEO?
Yes, you can outsource SEO to an experienced digital marketing agency. SEO can be complex and time-consuming to manage in-house. A qualified agency will handle technical optimizations, content, link building, and reporting so you can focus on your practice. Vet agencies thoroughly on experience, results, and expertise in medical/plastic surgery SEO precisely.
What red flags should I watch out for with SEO agencies?
Avoid SEO agencies that promise instant results, use black hat techniques, require large upfront payments, lack transparency, outsource work overseas without oversight, cannot provide case studies/proof of past results, or do not communicate well. Quality SEO takes time, so beware of impossibly fast results.
Does your SEO service offer a free consultation?
Yes, we offer a complimentary custom strategy session to assess your SEO goals and provide a personalized plan to increase organic traffic. Contact us to schedule.
What are some common SEO myths I should avoid?
Some common SEO myths to avoid include:
- SEO is a one-time project – SEO is an ongoing process as search algorithms evolve. Don’t take a “set it and forget it” approach.
- Only focus on rankings – Higher rankings don’t guarantee more business. Focus on increasing organic traffic and conversions.
- Keyword stuffing works – Cramming keywords unnaturally won’t help. Use them strategically in a natural way.
- Buying backlinks will improve rankings – Don’t buy links or use dodgy tactics. Focus on earning high-quality backlinks naturally.
- Meta keywords matter – Search engines ignore meta keywords. Focus efforts on-page content, titles, headers, etc.
How can I learn SEO skills myself?
Some ways to learn SEO skills yourself include:
- Taking online courses.
- Reading SEO blogs/books.
- Attending conferences.
- Doing online certifications.
- Learning through free resources like Moz’s Beginner Guide.
Learning technical skills like Google Analytics is also vital. However, SEO is complex and time-consuming, so partnering with an experienced agency is highly recommended.
Should I optimize for voice search?
Yes, optimizing for voice search can help people discover your practice when searching by voice on mobile devices or smart speakers. Include natural-sounding voice search phrases like “find plastic surgeons near me” in the content. Optimize website speed, use FAQ schema markup, focus on local SEO, and create featured snippets opportunities.
How often should I create new website content for SEO?
Aim to add fresh, original website content at least 1-2 times monthly. Well-written blogs, testimonials, before/after galleries and other content keep visitors engaged, signals search engines your site is active, and can improve keyword rankings. Promote new content through email, social media, etc., to amplify results.
What are your SEO pricing and contracts like?
Our SEO pricing is customized based on your business goals, location, and the scope of work needed. We offer flexible month-to-month contracts and discounts for longer 3, 6, and 12-month agreements. Contact us for pricing details. We aim to provide a great return on your investment.
Algorithm: The formula search engines like Google use to rank web pages in search results. SEO strategies aim to improve rankings by understanding and optimizing for algorithms.
Backlink: A link from an external website pointing back to pages on your website. Quality backlinks signal search engines your content is authoritative and improves SEO rankings.
Black Hat SEO: Unethical, manipulative techniques that violate search engine guidelines and can get websites penalized or banned. Examples include keyword stuffing, hidden text, link schemes, etc.
Conversion Rate: The percentage of website visitors that complete a desired action or conversion, such as a contact form, phone call, purchase, etc. SEO aims to increase conversions.
Crawl Budget: The amount of pages search engines can crawl on a website within a specific time frame. Large, complex sites may exceed the crawl budget, so core pages must be prioritized.
Featured Snippets: Special search results displayed prominently in a box above other results. SEO can aim to optimize pages to “win” the featured snippet for competitive search queries.
Google Analytics: A free web analytics service by Google that tracks website traffic, sources, visitor behavior, and conversions to measure SEO results.
Indexation: The process of search engines discovering, crawling, and adding web pages into their index or database so pages can be returned in search results.
Keywords: Specific words and phrases targeted in SEO related to products, services, or information webpages aim to rank in search engines.
Link Building: The process of acquiring backlinks to pages on your website to improve domain authority and page rank in search engines.
Local SEO: SEO strategies that help users find local businesses on search engines when searching for a product/service near them.
Long-Tail Keywords: Specific 3+ word keyword phrases used in SEO to target low competition searches in niche areas, e.g., “plastic surgery financing plans.”
On-Page SEO: Optimization focuses on elements directly on a webpage, like title tags, meta descriptions, content, etc.
Off-Page SEO: Offsite optimization focusing on link building, social media, brand mentions, etc., to improve visibility. Works with on-page SEO.
Optimization: The process of improving a website’s pages to enhance how search engines index and rank them for targeted keywords.
Organic Search: Unpaid web traffic from search engines from users entering keyword queries—the focus of SEO efforts.
Ranking: Where a webpage ranks in search engine results for a specific keyword query, from position 1-10 on page one down through additional result pages.
SEM: Search Engine Marketing. Paid advertising on search engines through Google Ads, Bing Ads, etc. SEO and SEM complement each other.
SEO: Search Engine Optimization. Strategies to improve a website’s organic ranking and traffic from search engines.
Title Tag: HTML element that specifies the title of a web page. Critical on-page factor for search engine optimization.
More Resources for Your Small Business
Here are some of the valuable resources created by our co-founder, Matt LaClear, who has successfully run over 13,277 SEO campaigns for clients since 2009:
Why My SEO Isn’t Working: If you’re struggling to see results from your SEO efforts, this guide will help you identify potential issues and how to fix them.
SEO Company for Small Business: Learn about our specialized SEO services tailored for small businesses to help them increase their online visibility.
Keyword Research Services: Discover how our comprehensive keyword research can help you drive more traffic and sales to your website.
Link Building Services: Find out how our link building strategies can increase your website’s authority and rankings.
Algorithm Update Recovery Services: If your website has been hit by a Google algorithm update, explore our recovery services.
Conversion Rate Optimization Services: Learn how we can help improve your website’s conversion rates.
SEO Audit Services: Understand the current health of your website and areas for improvement with our detailed SEO audit.
Keyword Research Strategies: Develop a successful keyword strategy with our expert guidance.
Link Building Tips: Explore tips and strategies for effective link building.
SEO Low Hanging Fruit: Find out how to capitalize on easy wins in SEO with this guide.
Tech SEO Checklist: Ensure your website is technically optimized for search engines with this comprehensive checklist.
Local SEO: Discover how to optimize your website for local search and attract more local customers.
How to Get Traffic to Your Blog: Increase your blog traffic with these proven strategies.
SEO Case Studies: Read about our successful SEO campaigns and learn from our experiences.
White Label SEO Services (For Agencies Only): If you’re an agency, learn how our white label SEO services can help you scale your operations.
A Special Offer from the Author
Remember, the invaluable SEO tips provided on this page are courtesy of our co-founder, Matt LaClear.
With his extensive experience managing over 13,277 SEO campaigns for clients since 2009, Matt’s insights are a treasure trove for anyone seeking to improve their search engine optimization tactics.
Moreover, Matt offers a unique opportunity you should not miss: a free custom SEO strategy call.
This is a chance to get professional and personalized advice from a seasoned SEO expert tailored to your specific needs.
Don’t miss out on this unique opportunity to learn from one of the best in the business.
Sign up today for your free SEO strategy call with Matt LaClear.