You’re here to learn all about SEO for plastic surgeons.
You know that great SEO can help your practice grow, but do you know how to get it?
Don’t worry; this guide will show you the way.
We’ll cover everything from keywords to backlink building so you can have SEO success.
Let’s get started!
SEO for Plastic Surgeons Banner

Table of Contents

Why SEO Should Be Important for Plastic Surgeons

SEO stands for Search Engine Optimization.
It’s how people find your practice when they search online.

SEO lets you use the:


  • right keywords,
  • optimize your website pages,
  • use local SEO,
  • content marketing,
  • and backlink building,
  • to attract more prospective patients to your practice.

Follow our tips, and watch your practice grow!

Keyword Research for Plastic Surgeons

Are you looking to make sure your plastic surgery business stands out?
The first step is learning all about keyword research!
Keyword research can help you find the words and phrases people use online looking for you. That way, it’s easier for them to find you.
Let’s explore how keyword research can help plastic surgeons get noticed.

What is Keyword Research?

Keyword research is like detective work.
It’s all about finding the right words and phrases people use when searching for stuff online.
You have to figure out which target keywords will help you the most.

Why is Choosing the Right Keywords Vital to Your Practice?

It’s crucial to pick the right keywords to succeed in SEO for plastic surgeons.
Different words might have different meanings and bring different results. So take your time choosing what words you use.

Tips for Conducting Keyword Research for Plastic Surgeons

If you’re a plastic surgeon, people need to find your website. Keyword research will help make that happen!
Here are some tips:
  • Start by looking at what words your patients might use to search for you.
  • Type in those keywords and see what other words pop up as suggestions.
  • Make sure the keywords you choose have enough people using them – but not too many searches.
  • Don’t forget to add location-based keywords, like “plastic surgeons in [city].”
  • Consider regional variations of the words you’re targeting.
  • Don’t forget long-tail keywords and phrases with three or more words.
  • Check out online forums related to plastic surgery – they can give you lots of ideas.

On-Page Optimization for Plastic Surgeons

Time to get optimizing!
On-page optimization is about getting search engines to understand your website better.
That way you get more free traffic from them hitting yiour website every month.
This in turn helps potential patients learn about your fantastic work.
Here are a few tips on ensuring your website stands out.

What is On-Page Optimization?

You’ve heard about on-page optimization.
It’s a way for search engines to understand better what your website is about. It helps them rank your page higher in search results.
On-page optimization can include:

  • making sure the titles of your pages,
  • along with any text and images,
  • use keywords related to plastic surgeons.
Doing this will help potential patients find your content quicker and easier.

Why is Optimizing Website Pages Vital for Plastic Surgeons

Search engines love it when your pages get organized in a way that makes sense.
This helps them understand what topics and services you offer. This in turn makes it easier for new prospective patients to find you online.

Tips for On-Page Optimization for Plastic Surgeons

Now that you know about on-page optimization, here are some tips for how to do it for plastic surgeons:
  • Make sure your website gets optimized for mobile devices. People often search for plastic surgeons on their phones. 
  • Include relevant keywords in your titles and headings.
  • Make sure the content on your site is helpful and informative.
  • Link to other related pages on your website.
  • Use alt tags on any images so they’re easier to find.
  • Check your page speed – slow-loading pages can hurt your SEO.

Local SEO for Plastic Surgeons

Local SEO is all about increasing the visibility of a business in localized searches.
It is a vital tool for any plastic surgeon looking to attract more customers.
With the right tips, you can make sure your practice stands out from the crowd.
Read on to learn more about the importance of local SEO for plastic surgeons.
Plus, how you can use it to your advantage.

What is Local SEO?

Do you want plastic surgeons to find your website?
Then local SEO is super important!
Local SEO helps people near your clinic learn about it and the services you offer. It lets them know all the cool things your clinic offers!
To do this, you can use keywords that include the name of the city or region you serve. You can also ensure your website gets registered with local directories and organizations.
Doing these things will help ensure local people can find you on search engines like Google and Bing.

Why is Local SEO Important to Your Practice?

Plastic surgeons must use local SEO.
That’s because it helps ensure new patients in the same area as you can find your practice fast.
If your practice isn’t popping up on searches, you’re missing out on getting new patients for free.
Local SEO helps make sure that doesn’t happen.

Tips for Local SEO for Plastic Surgeons

  • Get listed on Google Business Profile. Doing this makes it easier for new patients to find your practice online.
  • Make sure your contact information and location is visible and new patients can find it fast.
  • Reach out to other local businesses to exchange links. If other local businesses link to your website, this can help boost your SEO ranking.
  • Update your blog often with content related to plastic surgery. Writing regular blog posts can help draw more visitors to your site.

Content Marketing for Plastic Surgeons

You know that if you want to be successful as a plastic surgeon, you need great SEO. And one of the keys to good SEO is content marketing!
Content marketing helps draw in new patients looking for plastic surgery services.
Get ready to learn about it – and how to use it to your advantage.

What is Content Marketing?

Content marketing helps you reach more people.
It’s like telling a story about your business to the world.
By creating exciting and valuable content, you can get more eyes on your practice.
Doing this can help you attract new plastic surgery patients and build trust with existing ones.
With content marketing, you can show new patients why you’re the best plastic surgeon for them!

Why Content Marketing is Vital to Your Practice

You need to use content marketing because it will help you get more patients.
Content marketing is a great way for you to share what you can do and make your name more well-known. It helps them show potential patients the services and treatments you offer.
Content marketing also build trusts with potential patients. It shows your expertise and knowledge in your field.

Tips for Content Marketing for Plastic Surgeons

If you’re a plastic surgeon, you want people to find your website when they search online.
Content marketing can help get your name out there!
Here are some tips to help you create content that will draw more visitors to your site:
  • Make sure your content is relevant and exciting. Consider what topics people might be searching for related to plastic surgery. Then create content around those themes.
  • Keep your language simple and easy to understand. No one likes complicated words or long sentences! You’ll attract more visitors if you make it easier for them to digest the information on your page.
  • Use visuals – photographs, videos, or graphs. Doing so can help readers understand and remember what you have written.
  • Promote your content across different channels such as social media, email campaigns, etc.
  • Focus on providing helpful information for potential patients, not only promoting yourself.

Do this and you’ll be well on your way to building an effective content marketing plan for your practice!

Backlink Building for Plastic Surgeons

Backlinks are essential to improving your SEO rankings, so make sure to use them the righ way.
This section will tell you about backlinks and how they can help your practice.
You’ll also get some tips on how to build quality backlinks for plastic surgeons.
Let’s dive in.

What is Backlink Building?

Building backlinks is like making friends.
You must ensure that the people you’re connecting with are good for you. When building backlinks for your site, it’s vital to choose websites related to your city.
It’s also important to build backlinks in a natural way.
Avoid using any suspicious activities like using private blog networks for links
With smart backlink building, you can get more new patients.

Why Backlinks Are Important for Plastic Surgeons

Plastic surgeons need to get good backlinks because Google won’t rank your content if it doesn’t have any links.
Google uses these links to determine your website’s robustness and relevance.
So getting quality backlinks means that you can reach more new patients for free.

Tips for Building Backlinks for Plastic Surgeons

If you want to boost your plastic surgeon business, getting more backlinks is a great idea!
Here are some of the best ways to get them:
  • Reach out to influencers who have expertise in the field. Ask if they’d like to link back to your website.
  • Create exciting articles on various topics related to plastic surgeons. Submit them to other websites so they can link back to your content.
  • Submit guest posts that link to your website. Be sure to make them helpful and relevant.
  • Ask satisfied businesses you have worked with to mention you or link to your website.


You now know all about SEO and how it can help your plastic surgery practice.
You’ve learned the following:
  • research keywords,
  • optimize webpages,
  • do local SEO,
  • create content,
  • and build backlinks.

With this knowledge, you’ll be ready to take your search engine rankings to the next level.
So get out there, show off your skills, and boost your online presence!

Frequently Asked Questions

What is SEO, and why is it essential for plastic surgeons?

SEO stands for search engine optimization. It refers to strategies and techniques to help your website rank higher in search engines like Google. Good SEO is important for plastic surgeons because it can help more prospective patients find and learn about your practice when they search relevant terms online. Higher rankings mean more visibility and traffic to your website.

What are some key SEO strategies plastic surgeons should focus on?

Some key SEO strategies plastic surgeons should focus on include:

  • Keyword research – Identify high-volume, relevant keywords patients may search for when looking for a plastic surgeon. Optimizing for these terms can help you rank for searches.
  • On-page optimization – Optimize website content, titles, headings, etc., to target keyphrases and help search engines understand your pages.
  • Local SEO – Optimize your website for local searches like “plastic surgeons in Los Angeles” by ensuring your address, contact info, and location pages are easy to find.
  • Link building – Build high-quality backlinks from relevant websites to signal search engines your site is authoritative on plastic surgery topics.
  • Content marketing – Create informative, keyword-optimized blogs, videos, etc., that attract visitors interested in plastic surgery.

How can I track my SEO results?

Track SEO results by monitoring your website traffic from organic searches, keyword rankings, and conversions generated from organic traffic. Use Google Analytics, Google Search Console, and rank tracking software to measure improvements. Focus on high-priority keywords and conversion goals vs. vanity metrics.

I’m not tech-savvy. Can I outsource SEO?

Yes, you can outsource SEO to an experienced digital marketing agency. SEO can be complex and time-consuming to manage in-house. A qualified agency will handle technical optimizations, content, link building, and reporting so you can focus on your practice. Vet agencies thoroughly on experience, results, and expertise in medical/plastic surgery SEO precisely.

What red flags should I watch out for with SEO agencies?

Avoid SEO agencies that promise instant results, use black hat techniques, require large upfront payments, lack transparency, outsource work overseas without oversight, cannot provide case studies/proof of past results, or do not communicate well. Quality SEO takes time, so beware of impossibly fast results.

Does your SEO service offer a free consultation?

Yes, we offer a complimentary custom strategy session to assess your SEO goals and provide a personalized plan to increase organic traffic. Contact us to schedule.

What are some common SEO myths I should avoid?

Some common SEO myths to avoid include:

  • SEO is a one-time project – SEO is an ongoing process as search algorithms evolve. Don’t take a “set it and forget it” approach.
  • Only focus on rankings – Higher rankings don’t guarantee more business. Focus on increasing organic traffic and conversions.
  • Keyword stuffing works – Cramming keywords unnaturally won’t help. Use them strategically in a natural way.
  • Buying backlinks will improve rankings – Don’t buy links or use dodgy tactics. Focus on earning high-quality backlinks naturally.
  • Meta keywords matter – Search engines ignore meta keywords. Focus efforts on-page content, titles, headers, etc.

How can I learn SEO skills myself?

Some ways to learn SEO skills yourself include:

  • Taking online courses.
  • Reading SEO blogs/books.
  • Attending conferences.
  • Doing online certifications.
  • Learning through free resources like Moz’s Beginner Guide.

Learning technical skills like Google Analytics is also vital. However, SEO is complex and time-consuming, so partnering with an experienced agency is highly recommended.

Should I optimize for voice search?

Yes, optimizing for voice search can help people discover your practice when searching by voice on mobile devices or smart speakers. Include natural-sounding voice search phrases like “find plastic surgeons near me” in the content. Optimize website speed, use FAQ schema markup, focus on local SEO, and create featured snippets opportunities.

How often should I create new website content for SEO?

Aim to add fresh, original website content at least 1-2 times monthly. Well-written blogs, testimonials, before/after galleries and other content keep visitors engaged, signals search engines your site is active, and can improve keyword rankings. Promote new content through email, social media, etc., to amplify results.

What are your SEO pricing and contracts like?

Our SEO pricing is customized based on your business goals, location, and the scope of work needed. We offer flexible month-to-month contracts and discounts for longer 3, 6, and 12-month agreements. Contact us for pricing details. We aim to provide a great return on your investment.


Algorithm: The formula search engines like Google use to rank web pages in search results. SEO strategies aim to improve rankings by understanding and optimizing for algorithms.

Backlink: A link from an external website pointing back to pages on your website. Quality backlinks signal search engines your content is authoritative and improves SEO rankings.

Black Hat SEO: Unethical, manipulative techniques that violate search engine guidelines and can get websites penalized or banned. Examples include keyword stuffing, hidden text, link schemes, etc.

Conversion Rate: The percentage of website visitors that complete a desired action or conversion, such as a contact form, phone call, purchase, etc. SEO aims to increase conversions.

Crawl Budget: The amount of pages search engines can crawl on a website within a specific time frame. Large, complex sites may exceed the crawl budget, so core pages must be prioritized.

Featured Snippets: Special search results displayed prominently in a box above other results. SEO can aim to optimize pages to “win” the featured snippet for competitive search queries.

Google Analytics: A free web analytics service by Google that tracks website traffic, sources, visitor behavior, and conversions to measure SEO results.

Indexation: The process of search engines discovering, crawling, and adding web pages into their index or database so pages can be returned in search results.

Keywords: Specific words and phrases targeted in SEO related to products, services, or information webpages aim to rank in search engines.

Link Building: The process of acquiring backlinks to pages on your website to improve domain authority and page rank in search engines.

Local SEO: SEO strategies that help users find local businesses on search engines when searching for a product/service near them.

Long-Tail Keywords: Specific 3+ word keyword phrases used in SEO to target low competition searches in niche areas, e.g., “plastic surgery financing plans.”

On-Page SEO: Optimization focuses on elements directly on a webpage, like title tags, meta descriptions, content, etc.

Off-Page SEO: Offsite optimization focusing on link building, social media, brand mentions, etc., to improve visibility. Works with on-page SEO.

Optimization: The process of improving a website’s pages to enhance how search engines index and rank them for targeted keywords.

Organic Search: Unpaid web traffic from search engines from users entering keyword queries—the focus of SEO efforts.

Ranking: Where a webpage ranks in search engine results for a specific keyword query, from position 1-10 on page one down through additional result pages.

SEM: Search Engine Marketing. Paid advertising on search engines through Google Ads, Bing Ads, etc. SEO and SEM complement each other.

SEO: Search Engine Optimization. Strategies to improve a website’s organic ranking and traffic from search engines.

Title Tag: HTML element that specifies the title of a web page. Critical on-page factor for search engine optimization.

More Resources for Your Small Business

Here are some of the valuable resources created by our co-founder, Matt LaClear, who has successfully run over 13,277 SEO campaigns for clients since 2009:

A Special Offer from the Author

Remember, the invaluable SEO tips provided on this page are courtesy of our co-founder, Matt LaClear.

With his extensive experience managing over 13,277 SEO campaigns for clients since 2009, Matt’s insights are a treasure trove for anyone seeking to improve their search engine optimization tactics.

Moreover, Matt offers a unique opportunity you should not miss: a free custom SEO strategy call.

This is a chance to get professional and personalized advice from a seasoned SEO expert tailored to your specific needs.

Don’t miss out on this unique opportunity to learn from one of the best in the business.

Sign up today for your free SEO strategy call with Matt LaClear.