Hey there! Welcome to this super helpful guide on SEO audits for eCommerce websites.
You’re probably wondering why doing an audit is so important, and don’t worry–we’ll get into that in a bit.
But let’s start by discussing what an SEO audit is and why it’s necessary for eCommerce websites.
Then we’ll discuss how to get started with your audit.
We’ve been an SEO Company since 2009 and have run over 13,277 campaigns for clients. So you can trust what we have to say on this topic.
What is an SEO Audit?
Why Are SEO Audits Important?
- search crawlers and people can find it,
- understand what it’s about,
- and use it easily.
You’ll also see which areas need more work to boost your website’s online visibility.
Why We Wrote This Blog Post for You
- and analytics audits that come with it.
Setting Up for the SEO Audit
Are you ready to get started on your SEO audit?
To ensure you get the best results, preparing in advance is essential.
You’ll need to set some goals and gather some data.
You’ll also need the right tools and schedule for the audit.
Let’s get started!
Define Your Goals
Do you want to make more money or get higher rankings in search results?
Maybe you want to increase your customer conversion rates.
Figure out your goals and write them down to quickly refer to them.
That way, you’ll know exactly what you’re trying to do.
Gather Necessary Data
To get ready for the audit, you need to collect some data.
Get all the information to help you understand how your website is doing. You’ll use this data to spot any issues and fix them.
So ensuring you have the right things to work with is essential.
Tools Required for the Audit
Setting Up a Schedule
- laying out a timeline,
- breaking down big tasks into smaller chunks,
- and assigning them deadlines.
Technical SEO Audit
- site structure,
- mobile responsiveness,
- loading speed,
- and more.
Site Structure Analysis
Mobile Responsiveness Test
Are you checking to ensure your eCommerce website looks good on the phone?
That’s an integral part of an ecommerce SEO Audit!
You should use a mobile responsiveness test to ensure that loading times, font sizes, and images look great on any device.
Website Loading Speed Test
Do you want your customers to have a good experience on your website?
Well, then, it’s time to check the loading speed!
You’ll need to test how quickly it loads to ensure your website is up to snuff.
Once you know the loading speed, you can tweak things and make sure your site meets all the requirements.
That way, when customers show up, they won’t wait forever to get what they need.
Duplicate Content Check
You’ll want to make sure your URLs get optimized for search engines.
Your URLs should be descriptive, clear, and easy to understand. They should also include target keywords people might use when searching for your site.
You can also add a few keywords to them to boost their relevance.
Sitemap and Robots.txt Audit
Internal Linking Analysis
- tried to create links within the content of your page,
- use descriptive keywords for anchor text,
- and link to related pages within your website.
Fixing Technical Issues
- your site structure,
- mobile responsiveness,
- and website loading speed.
By taking care of all these details, you’ll be in an excellent position for success.
(Note: Check out this post to learn to harvest the low hanging SEO fruit on your website.)
On-Page SEO Audit
- keyword research,
- content quality checks,
- and image optimization.
Content Quality Analysis
Content Relevance and Optimization
Meta Tags and Descriptions
User Experience (UX) Analysis
Fixing On-Page Issues
Off-Page SEO Audit
Let’s learn about off-page SEO audits. This type of audit helps check what other websites say about your site and how they’re linking to it.
We’ll look at backlinks, link building strategies, online reputation management, and more.
That way, you can ensure your website looks its best in search engines’ and customers’ eyes!
Backlink Profile Analysis
Link Building Strategies
Online Reputation Management
- checking social media accounts,
- and other websites for any mentions of your brand.
- Post regular updates on your social media accounts.
- Respond to customers with positive things to say about your company.
Fixing Off-Page Issues
- traffic sources,
- measure conversion rates,
- and check bounce rates.
(Note: Read more SEO tips for your small business right here.)
Traffic Sources Analysis
Conversion Rate Analysis
- buying a product,
- signing up for a newsletter,
- or donating.
Bounce Rate Analysis
Setting Up Conversion Tracking
Are you ready to start tracking conversions?
It’s easy and essential! You’ll want to make sure that you know when people are visiting your website and how they interact with it. This will help you see what works and what doesn’t so that you can make more informed decisions!
Setting up conversion tracking is the first step in understanding your website’s performance.
Fixing Analytics Issues
Frequently Asked Questions
What is an SEO audit?
An SEO audit is a comprehensive website analysis to identify issues that may negatively impact search engine rankings and online visibility. It examines all aspects of SEO, including technical SEO, on-page SEO, off-page SEO, and analytics.
Why is an SEO audit important?
SEO audits are vital because they help identify problems and opportunities to improve a website’s ability to rank in search engines. This can lead to more organic traffic, better conversion rates, and higher business revenues.
How often should you do an SEO audit?
It’s recommended to conduct an SEO audit every 3-6 months. SEO is an ongoing process, and regular audits allow you to stay on top of algorithm updates, new opportunities, and changes in site performance.
What are some standard SEO audit tools?
Some popular SEO audit tools include Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, and Moz Pro. These provide data on technical issues, backlinks, rankings, and more.
What are some examples of technical SEO issues?
Technical SEO issues include site speed, broken links, duplicate content, improper URL structures, missing alt text on images, incorrect hreflang implementation, and more.
What are some on-page SEO best practices?
On-page best practices include:
- Optimizing title tags and meta descriptions.
- Using targeted keywords appropriately.
- Improving content quality and length.
- Enhancing site navigation and internal linking.
- Structuring pages with HTML headings.
What is the purpose of off-page SEO?
Off-page SEO refers to building quality backlinks to a website from external sources. This helps search engines determine a site’s authority and relevance for ranking purposes.
How can you improve website conversion rates?
Some ways to boost conversion rates include simplifying forms, adding trust signals like security badges, optimizing landing pages, providing more payment options, and using exit intent popups.
What should you look for in a site’s analytics?
Analytics provide insight into traffic sources, top landing/exit pages, bounce rates, conversion funnels, keyword rankings, and more. Use this data to optimize content and site design.
How can I request an SEO audit from your company?
Feel free to contact us to request a complimentary SEO audit and strategy consultation. We’re happy to assess your website’s health and provide recommendations to improve SEO and conversions.
Algorithm Updates: Changes and refinements made to search engine algorithms that affect search rankings and results. Stay updated on Google algorithm updates like core updates.
Anchor Text: The visible, clickable text that is hyperlinked. Anchor text is essential for SEO in providing contextual clues for search engines.
Backlinks: Incoming links to a webpage from an external website. High-quality backlinks are a positive ranking factor.
Bounce Rate: The percentage of visitors that enter and exit a website from a single page without further browsing. High bounce rates may indicate content issues.
Crawl Budget: The amount of pages search engine bots can crawl on a website in a given period. Large websites may exceed crawl budgets.
Duplicate Content: Identical or highly similar content that appears on the web, often negatively impacting SEO. Fix duplicate content issues.
Indexation: The process of search engines cataloging webpages so they can appear in search results. Pages must be indexed to rank.
Keyword Research: Researching keyword search volume and competition to identify relevant terms to target. Informs content creation and SEO strategy.
Link Building: An SEO technique that acquires new backlinks to improve rankings. This is done through outreach, guest posts, etc.
Meta Description: A summary of a webpage in search engine results, meant to explain content concisely. Optimized meta descriptions improve click-through.
Mobile Responsiveness: A website can adapt its design and layout to provide an optimal viewing and user experience on mobile devices. Critical for SEO.
Organic Traffic: Website visitors who arrive via search engines rather than paid ads or other sources. SEO done well increases organic traffic.
Page Speed: The time it takes for a webpage to load fully. Faster page speed leads to better user experience and SEO.
RankBrain: Google’s AI system interprets search intent and understands the meaning of queries. It impacts search rankings and results.
Semantic Search: Search engine capabilities derive meaning from content rather than matching keywords. Requires semantic SEO optimization.
Sitemaps: A list of pages on a website which helps search engines crawl and index a site more efficiently. XML sitemaps are best.
Title Tag: HTML element that specifies the title of a web page. Title tags are displayed in search results and are essential for click-through-rates.
More Resources for Your Small Business
Our co-founder, Matt LaClear, who has successfully run over 13,2777 SEO campaigns for clients since 2009, has created a collection of resources designed to help you grow your agency. Th
ese resources provide a wide range of helpful information, from understanding why your SEO might not work to strategies for enhancing your SEO performance.
Here’s a list of the resources:
- Why My SEO Isn’t Working: Understand the common issues that can prevent your SEO from delivering the desired results.
- SEO Company for Small Business: Learn about our services tailored for small businesses.
- Keyword Research Services: Discover how our keyword research services can help drive traffic to your site.
- Link Building Services: Enhance your website’s SEO through effective link building.
- Algorithm Update Recovery Services: Recover your website’s rankings and traffic after a search engine algorithm update.
- Conversion Rate Optimization Services: Boost your conversion rates with our optimization services.
- SEO Audit Services: Ensure your website is fully optimized with our comprehensive SEO audit services.
- Keyword Research Strategies: Implement effective keyword research strategies to improve your SEO.
- Link Building Tips: Get tips on how to build high-quality links for your website.
- SEO Low Hanging Fruit: Learn about the easy wins in SEO that can quickly improve your rankings.
- Tech SEO Checklist: A checklist to ensure your website is technically optimized for SEO.
- Local SEO: Understand how to optimize your website for local searches.
- How to Get Traffic to Your Blog: Learn practical strategies for driving traffic to your blog.
- SEO Case Studies: Explore our case studies to see how we’ve helped our clients improve their SEO.
- White Label SEO Services (For Agencies Only): Learn about our white-label SEO services for agencies.
A Special Offer from the Author
We’re fortunate to have the wisdom of our co-founder, Matt LaClear, to guide us through the labyrinth of SEO.
Since 2009, Matt has been deeply immersed in the SEO world, contributing his expertise to over 13,277 campaigns for diverse clients.
This wealth of experience has given him a unique understanding of the nuances and intricacies of SEO, making him a trusted authority in the field.
Benefit From Matt’s SEO Expertise
Matt is offering our readers an exceptional opportunity to learn from his experience. He is generously extending an offer for a free custom SEO strategy call.
This is a golden opportunity to obtain personalized insights and strategies tailored to your website directly from an SEO expert.
This offer is not to be missed. It’s not often that you get the chance to converse with someone who has successfully managed thousands of SEO campaigns.
Please take advantage of this opportunity to learn from Matt’s decade-long experience and allow him to help you optimize your website’s SEO strategy.
Remember, great SEO is more than just a skill—it’s an art. Matt has spent over a decade mastering this art and is ready to pass on his knowledge to you.
Don’t let this chance slip by; take advantage of his generous offer today.