Have you heard of link building?

It’s like having friends on the internet vouch for you.

It helps your website shine brighter in search results.

If you want your business to be seen online, you should learn more about this!

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The Basics of Link Building

Links can be like votes.

The more you have, especially from popular places, the cooler your site looks to search engines.

But remember, having a few excellent friends is better than lots of not-so-great ones.

So, aim for quality links from trustworthy and relevant places to your business.

Know Your “NoFollow” from “DoFollow”

There are two main types of links: “NoFollow” and “DoFollow.” Think of them as the quiet friend and the loud friend. “DoFollow” links shout out your name, while “NoFollow” links whisper it. Both are good to have, just in different situations.

Let’s Talk About Internal Linking

When you’re talking about one thing on your website, and you link to another related page, that’s internal linking.

It’s like guiding your visitors on a tour.

This helps them find their way around and is a big thumbs-up for search engines!

Go Local with Your SEO

If you’re a local business, ensure your community knows about you. You can start by getting on Google Business Profile.

Ask your happy customers to leave glowing reviews and consider joining local business groups.

These steps can help your local reputation.

Guest Blogging: Your Online Invitation

Imagine being invited to speak at a friend’s party.

Guest blogging is like that, but online.

Find excellent websites related to your business and offer to write something for them.

It’s a great way to make new friends (and links) online!

Navigating Social Media

You might have heard that getting lots of shares on social media can get you more links. But here’s the thing: that’s not exactly true. Still, being active on social platforms helps people know about you. So, while they might not directly give you links, they help spread the word!

Making Friends in Your Industry

It’s always good to know other people in your field. Attend events, join online webinars, and network. You may find opportunities to team up with others. It’s all about building those connections!

The Art of Content Creation

Writing awesome stuff and sharing it with the right people can get you lots of attention (and links). Think about cool formats like infographics or case studies that people love to share. And when you’ve got something worth showing, let others know about it!

Be a Smart Spy with Competitor Tools

Have you ever wondered where your competitors are getting their links from? There are tools to help you sneak a peek. These tools can show you what you’re missing out on and where you could get more link love.

Keeping Your Link Profile Shiny

Sometimes, it’s good to check up on your links. Make sure they’re still good friends. If any seem harmful, it’s okay to let them go. And remember, slowly building up your circle of links is better than rushing.

Beware of The “Not-so-nice” Link Tactics

There are some sneaky ways to get links, but trust us, they’re not worth it. They can get you in big trouble with search engines like Google. Always play fair!

Consider Some Cool SEO Tools

Building high-quality links is vital for SEO; several tools can assist small business owners in this endeavor. Here’s a list of link-building tools suitable for small businesses:

  1. Ahrefs: Renowned for its extensive backlink analysis, Ahrefs is also great for finding link-building opportunities, checking competitors’ backlinks, and monitoring your link profile.
  2. SEMrush: Beyond its SEO toolkit, SEMrush offers a backlink audit tool, a link-building tool, and the ability to track your link-building campaigns.
  3. Majestic: This tool focuses primarily on backlinks. It helps analyze the quality of backlinks pointing to your site and allows you to explore competitors’ link-building strategies.
  4. BuzzStream: Specifically designed for outreach, BuzzStream helps manage and track email conversations with potential link prospects.
  5. Hunter.io: Find email addresses associated with any website. It’s useful for outreach campaigns when connecting with website owners or editors.
  6. Linkody: Monitors your backlinks and your competitors’ backlinks. It also notifies you when you gain or lose a backlink.
  7. Broken Link Builder (by Citation Labs): Identifies broken links on other websites that you can leverage as link-building opportunities by suggesting your content as a replacement.
  8. Pitchbox: An influencer outreach and content marketing platform that integrates with top SEO tools and streamlines the link-building process.
  9. Check My Links: A Google Chrome extension that crawls through webpages and checks for broken links, presenting potential opportunities for link replacement.
  10. Ninja Outreach: Tailored for influencer outreach and guest posting opportunities, helping businesses connect with influencers in their niche.
  11. Link Prospector (by Citation Labs): Assists in finding link-building opportunities in various categories such as guest posts, directories, and more.
  12. ScrapeBox: A multifunction tool, often termed the “Swiss army knife” of SEO. It can be used for various tasks, including finding link prospects.

When using these tools, remember that the goal isn’t just to amass many backlinks but to build high-quality, relevant links that benefit your business and enhance your online authority. Always prioritize quality over quantity.

Wrapping It Up

Link building is super important if you want to be noticed online. It might take some time and effort, but keep at it! The results will be worth it.

Frequently Asked Questions

Link building is acquiring hyperlinks from other websites to your own. It’s an essential part of search engine optimization (SEO) as search engines use these links to crawl the web and rank websites.

Link building enhances your website’s authority and credibility in the eyes of search engines, potentially leading to higher rankings in search results. This can drive more organic traffic to your site, resulting in more leads and sales.

No. Links from high-authority, reputable websites are more valuable than those from lesser-known sites. Quality always trumps quantity in link building.

“DoFollow” links pass on SEO value or “link juice” to your site, aiding in ranking. “NoFollow” links tell search engines not to pass SEO value. Both types of links can drive traffic, but only “DoFollow” links directly influence rankings.

Begin by listing your business on Google My Business. From there, focus on getting reviews, joining local chambers of commerce, and getting listed on local directories.

While social media links are typically “NoFollow” and don’t pass direct SEO value, they increase brand visibility and can drive traffic. Note: There’s no proven correlation between social shares and earned backlinks.

Black-hat link building refers to unethical practices that aim to trick search engines into ranking content higher. This includes tactics like buying links, spammy comments, and link farms. They can lead to penalties from search engines.

It’s wise to review your link profile every few months. Regular audits help ensure you’re gaining quality links and can help you identify and remove or disavow any harmful links.

Buying backlinks is against Google’s guidelines. While it might offer short-term gains, in the long run, it’s risky and can lead to penalties, including de-ranking your website.

Numerous tools like Ahrefs, SEMrush, and Moz Link Explorer can help in backlink analysis, finding link-building opportunities, and monitoring your link profile.

Find websites in your industry that accept guest posts. Craft a personalized email to the site owner or editor proposing a valuable content idea and showcasing your expertise.

Comprehensive guides, infographics, case studies, and original research attract more backlinks as they offer high value to readers.

Remember, link building is an ongoing process, and it’s crucial to build genuine relationships and create high-quality content that others naturally want to link to.


1. Backlink: A hyperlink from one website that points to another. Also known as an “inbound link.”

2. Anchor Text: The clickable text is in a hyperlink. It often stands out as blue and underlined on web pages.

3. “DoFollow” Link: A standard hyperlink that passes SEO value (or “link juice”) from one page to another, helping improve search ranking.

4. “NoFollow” Link: A link with a rel=”nofollow” attribute indicates not to pass SEO value to search engines. It’s often used for untrusted content or paid links.

5. Link Juice: The SEO value is passed from one page to another via hyperlinks.

6. Link Farm: A group of websites interconnected by hyperlinks, created unethically to manipulate search engine rankings.

7. Internal Link: A link that goes from one page on a website to a different page on the same website.

8. External Link: A link that directs to a different website altogether.

9. Link Profile: The collection of all the backlinks a website has earned.

10. Link Equity: The SEO value a link passes to its destination. Factors influencing this include the linking site’s authority and content’s relevance.

11. Organic Link: A naturally occurring link, one that wasn’t actively pursued or set up by the website owner.

12. Artificial Link: A link that’s been intentionally created to manipulate search rankings, like those from link schemes or purchased links.

13. Black-Hat SEO: Unethical tactics used to improve a website’s search ranking. These go against search engine guidelines and can result in penalties.

14. White-Hat SEO: Ethical SEO strategies that align with search engine guidelines. They focus on providing genuine value to users.

15. Link Bait: Content designed to attract attention and encourage those viewing it to create hyperlinks to the site, often because it’s compelling, controversial, or valuable.

16. Link Building Campaign: A coordinated effort to increase the number of high-quality backlinks pointing to a website.

17. Disavow: A tool provided by Google allowing webmasters to inform the search engine they do not want specific backlinks considered as part of their link profile often used for harmful or spammy links.

18. Google Business Profile:
A free tool by Google for businesses to manage their online presence across Google, including Search and Maps. Useful for local SEO.

19. Local SEO: Optimizing a website to improve visibility in local search results relevant for businesses with a physical location or those serving a specific geographical area.


More Resources for Your Small Business

Our co-founder, Matt LaClear, has extensive experience running successful SEO campaigns since 2009.

In addition to co-founding this company, Matt has created many helpful resources for small business owners looking to grow their online presence, including guides on topics like:

With over 13,000 SEO campaigns under his belt, Matt has a wealth of knowledge to share. We encourage readers to check out these resources if they need help improving their website’s search engine rankings and traffic.

Let us know if you have any other questions!

A Special Offer from the Author

As an experienced SEO expert with over 13 years of helping businesses succeed online, Matt LaClear offers free 45-minute custom SEO strategy sessions to provide tailored guidance for optimizing your website. His proven approach can help you:

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Matt’s customized SEO strategies have guided thousands of businesses to improve search rankings and online growth. His complimentary consultations are designed to clarify the best SEO solutions for your unique situation.

With no commitments required, now is the time to seize this limited-time chance to get a free customized SEO strategy session with an industry veteran. Claim your free 45-minute consultation today by visiting:


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