Are you interested in starting an SEO business? 

With SEO, businesses have the potential to boost their visibility on the web and increase sales. 

Starting an SEO business can be profitable and rewarding if done right. This blog post will cover the basics of SEO and how to build your own successful SEO business.

Definition of SEO

SEO stands for Search Engine Optimization and is a powerful tool for improving search engine rankings – a critical factor in successful digital marketing. 

Benefits of SEO

When it comes to boosting a business’s visibility and drawing attention to your brand, SEO is a great tool. 

Companies in the US spend around $80 billion every year on SEO – and for a good reason. 

SEO can help a website reach the top of page search engine results and capture more organic traffic. 

It also provides an opportunity to target specific audiences with tailored content, allowing businesses to ensure people find precisely what they’re looking for on their sites.

Prerequisites for Starting an SEO Business

To start an SEO business, you’ll need to ensure you have the right skills and knowledge. 

Research is critical; try to learn as much as possible about the industry, current trends, and market opportunities. 

You should also develop a technical understanding of SEO to deliver client results. 

Lastly, understand your target market and identify their needs and expectations.

Research Skills

To start an SEO business, you need to have strong research skills. 

Knowing how to find the information that your clients need and present it helpfully is essential for success. 

You should also learn SEO best practices to provide meaningful advice and services to your clients.

Technical Knowledge

It would help if you understood how search engine optimization works to start an SEO business. 

You should know about algorithms and ranking factors that search engines use, as well as the types of content that work best for SEO. 

You must also understand how to use tools like Google Analytics to track your progress. 

Finally, it helps to have experience in developing marketing strategies so you can create successful campaigns for your clients.

Understanding of the Market

To start an SEO business, you’ll need to understand the market well. 

Research what services your competition offers and how you can differentiate yourself. Make sure to identify potential clients and understand their needs so that you can create solutions that are better than what already exists. 

Doing this research will also help you set competitive pricing structures.

Establishing the Business

You’re ready to turn your SEO knowledge into a business – excellent work! 

First, you’ll need to decide on a business structure and register your business with the relevant authorities. You’ll also need to obtain any necessary licenses and permits. 

Once that’s done, you can move on to the next step: building the business.

Determine Business Structure

Take the time to decide how you want to structure your business. 

Are you going to be a sole proprietor, an LLC, or an S-corporation? 

Think about the benefits and drawbacks of each option and which one best suits your needs. 

Research any local regulations that might affect your business structure selection.

Obtain Necessary Licenses and Permits

You’ll need to get the required licenses and permits before officially launching your SEO business. 

Do the necessary research and apply for the appropriate documents for your area. 

This step is essential to ensure that you’re operating legally and within the bounds of the law.

Registering the Business with Relevant Authorities

Registering your business with the relevant authorities is an important step. 

Make sure you do it right, or there could be consequences. Gather all the information you need and follow the procedure thoroughly. 

You may have to submit forms, provide certain documents, and pay fees. 

Doing this will ensure your business is legally operating and can move forward.

Developing Your SEO Services

You can start offering SEO services once you’ve mastered the knowledge and research necessary. 

To create a successful business, you must identify your target clients and create service packages that meet their needs. 

Consider how much to charge for each package, too – this could be based on quality, experience, or time spent. 

Once you have a pricing structure, you can begin setting up your business infrastructure.

Identifying Target Clients

Finding the right clients for your SEO business is a crucial step. 

To do this:

  1. Identify potential customers in your industry who could benefit from your services.
  2. Research them to understand their needs and how you can meet them.
  3. Look at your competition and figure out how to differentiate yourself. 

Finally, decide on the type of customers you want to target: do you want to focus on larger, more established companies or smaller startups?

Creating Service Packages

Creating service packages is easy! 

Figure out what services you want to offer, then make sure each package contains something different. The specifics will depend on your client’s needs but start by looking at the different types of SEO services, like keyword research and link building.

Ensure each package has enough value to make it worth the price, so include lots of extras. 

And don’t forget to clarify precisely what people are getting with each package – no one likes surprises!

Determining Pricing Structure

When pricing your SEO services, you should consider the value of your work and what the market dictates. 

Research your competitors’ rates and decide how much you want to charge for your services. 

You can also offer packages that bundle different services together at discounted rates. 

Ultimately, choose a price structure that best reflects the value of your services while remaining competitive.

Setting Up the Business Infrastructure

Getting your SEO business up and running will require some setup. You’ll need to design a website, set up an online payment system, and create a portfolio of past work. This can be intimidating – but it doesn’t have to be! With the proper knowledge and resources, you can make setting up your business a breeze,

Here’s how to do it.

Designing a Website

When it’s time to set up your SEO business, the first step is designing a website. 

You’ll want something that reflects your brand, from color scheme to design elements. Consider researching existing sites in the same industry for inspiration. Create pages for all your services, along with an “About Us” page and a contact page with an email form. 

If you need help understanding HTML, consider hiring a web developer who can help create a website that meets your needs.

Setting Up Online Payment Systems

It’s easy to get started with online payments. 

All you need to do is choose a payment processor, open an account, and connect it to your business website. This will allow customers to make purchases quickly and securely, giving them peace of mind when they shop with you. 

Setting up online payments also gives you access to valuable data that can help you understand customer buying habits and make intelligent decisions about best serving your clients.

Creating a Portfolio of Past Work

When getting clients, having a portfolio of previous work is essential. 

Showcase your skills with examples of past projects you’ve worked on. This will give prospective customers an idea of what quality they can expect when they hire you for their project. 

Make sure your portfolio contains tasks related to your services, so potential customers can better understand how you can help them.

Marketing Your SEO Business

When it comes to marketing your SEO business, you have a few options. 

First, create a blog with helpful tips and tricks to help potential customers make the most of their website. Social media is also essential – use it to reach potential clients and show off your expertise. 

Consider establishing partnerships with other businesses or freelance professionals in the industry who could refer leads to you. 

All of these actions help build recognition for your brand and your services.

Setting Up a Blog

A blog is an excellent start if you want to grow your SEO business. 

A blog lets you share helpful information with potential customers and keep them informed of any changes, updates, or new services. Plus, you can use it as a platform to showcase your best work and create a portfolio of success stories. 

Choose a web hosting service and register a domain name to get started. Then, design your blog and begin creating content. Be sure to include appropriate keywords in your titles and posts so that search engines can find your blog more easily. 

Finally, remember to link to other websites and blogs and promote your blog on social media platforms for even greater visibility.

Using Social Media

Social media is your best friend when growing your SEO business. 

Make sure you’re engaging with the right people and sharing helpful content that will help bring customers to your website—share links to blog posts, case studies, and anything else that could draw potential clients in. 

Stay active on all platforms, but focus most of your efforts on the channels where your target audience hangs out.

Establishing Partnerships with Other Businesses

Partnering with other businesses is a great way to grow your SEO business. 

It allows you to increase your reach and expand into new markets. Look for companies that offer complementary services that appeal to your target market. 

Once you’ve identified potential partners, reach out to them by introducing yourself and presenting a proposal outlining how the partnership will benefit both parties.

Growing Your SEO Business

Once your SEO business is up and running, you’ll need to start thinking about how to continue to grow. 

This can include hiring new employees, offering additional services, or creating new products. To ensure that you keep growing, it’s vital to be proactive and think of ways to expand your reach. Consider setting up a blog, using social media, and establishing partnerships with other businesses to get more clients and broaden your audience. 

This will help ensure that your SEO business continues to thrive and stay successful.

Hiring New Employees

Take the time to find great employees who will be crucial to your success. 

Start by identifying the skills and qualities needed for an effective SEO specialist and then look for people who can fill that role. Once you find suitable candidates, discuss terms and conditions such as hours, salary, and job roles. 

Remember to ask for references and proof of qualifications. Investing in the right team can help your business thrive – so it’s worth putting the time in!

Offering Additional Services

You can offer add-on services if you want to take your SEO business to the next level. 

These can help you expand your customer base and increase your profits. Consider offering services like web design, content creation, and link building. It would help if you also thought about creating custom packages for larger projects. 

Doing so will give customers more options and show them you’re reliable and experienced.

Creating New Products

You can grow your SEO business by creating new products. 

Think of new offerings and features that will make a difference to your customers, like custom software or accelerators to boost search engine visibility. Experiment with designs and pricing plans to see what works best for your audience. 

Don’t be afraid to take risks—innovation is critical!


Now that you’ve learned the steps to starting an SEO business, you’re ready to leap. 

You know what research skills, technical knowledge, and market understanding are necessary to succeed. You have the required licenses and permits, a website and payment systems, and services and pricing. 

Plus, you can use your blog and social media accounts to spread the word about your new business. The hard work is done – now it’s time for you to reap the rewards!


Starting an SEO business can be a great way to combine your skills and knowledge with financial rewards. 

All you need to get started is research and technical skills, an understanding of the market, and the proper business structure. Once you’ve established the business and developed your services, create an effective website, payment systems, and portfolio to show potential clients. 

Finally, use blogs, social media, and partnerships to grow and market your business – then keep expanding by hiring new employees, offering additional services, and creating new products.


Starting an SEO business can bring plenty of rewards. 

You’ll be able to use your knowledge and expertise to meet the needs of companies looking for guidance with their digital marketing strategy. Plus, you’ll get the satisfaction of helping businesses grow by increasing their visibility online. You’ll also get the stability and freedom of being your boss and setting your schedule. 

All in all, it’s a great way to turn your passion into a successful business!

Frequently Asked Questions

What does SEO stand for?

SEO stands for Search Engine Optimization. It’s a digital marketing strategy that improves a website’s ranking in search engine results, increases its visibility, and attracts more organic (non-paid) web traffic.

What are the benefits of SEO?

SEO can significantly enhance a business’s online visibility and increase organic traffic. This can lead to higher sales, more leads, and better brand recognition. SEO also allows companies to target specific audiences with tailored content, enhancing user experience and increasing the likelihood of conversions.

What skills do I need to start an SEO business?

Starting an SEO business requires strong research skills, a technical understanding of SEO, and a good grasp of the market. You should be well-versed in SEO best practices, understand search engines’ algorithms and ranking factors, and be proficient in using tools like Google Analytics. Market understanding includes knowledge of your competition, potential clients, and their needs.

How do I establish my SEO business?

You must determine your business structure (sole proprietor, LLC, S-corporation, etc.), obtain necessary licenses and permits, and register your business with the relevant authorities. After that, you can start developing your SEO services, which includes identifying target clients, creating service packages, and determining a pricing structure.

How do I set up the infrastructure for my SEO business?

You’ll need to design a website that reflects your brand and services, set up online payment systems for easy transactions, and create a portfolio showcasing your past work.

How can I market my SEO business?

Effective marketing strategies for an SEO business include:

  • Setting up a blog to share expert advice and industry insights.
  • Leveraging social media platforms to reach potential clients.
  • Establishing partnerships with other companies that can refer leads to you.

How can I grow my SEO business?

Once your business is up and running, consider hiring new employees to manage the increased workload, offering additional services to attract a broader customer base, and creating new products, such as custom software or SEO tools.

Can I offer other services apart from SEO?

Absolutely. Offering additional services like web design, content creation, and link building can help you expand your customer base and increase your profits. It’s all about providing more value to your clients.

What are the benefits of starting an SEO business?

Starting an SEO business allows you to use your skills and knowledge to help other companies grow their online presence. It also gives you the freedom and flexibility to be your own boss, set your own schedule, and determine your business growth.

What should I do next if I’m interested in starting an SEO business?

If you’re interested in starting an SEO business, consider taking an in-depth course on SEO. A comprehensive training course can equip you with the necessary skills and knowledge to become a successful SEO business owner.

In-depth on SEO Knowledge

Before starting an SEO business, it’s essential to have a deep understanding of SEO. This includes knowing how to conduct keyword research, on-page and off-page optimization, link building, understanding how SERPs (Search Engine Results Pages) work, and staying updated with the latest changes in algorithms of search engines, notably Google. Familiarity with SEO tools like SEMrush, Ahrefs, or Moz is also beneficial.

Business Plan

Like any other business, an SEO business also requires a well-thought-out plan. This should cover your business model, services, target audience, pricing, marketing strategy, and growth plan.


Building strong professional relationships is vital for the growth of your SEO business. Attend industry conferences, join online SEO communities, and engage on social media to connect with potential clients and other industry professionals. Networking can also lead to referrals, partnerships, and collaborative opportunities.

Client Management

Managing clients effectively is crucial for your SEO business’s success. This includes setting clear expectations, providing regular updates and reports, handling feedback, and maintaining open lines of communication. A satisfied client may refer more business to you.

Continuous Learning and Improvement

SEO is an ever-changing field. To stay competitive, you must keep learning and adapting to the new SEO trends, tools, and best practices. This continuous learning and improvement will help you provide the best possible service to your clients and keep your business at the forefront of the industry.

Legal Considerations

Ensure that your business complies with all legal requirements. This may involve registering your business, securing necessary permits and licenses, paying taxes, and maintaining proper financial records. Consulting with a legal expert can help you navigate these areas.

Remember, success in SEO doesn’t happen overnight. It takes time, persistence, and lots of hard work. But with the right skills, preparation, and mindset, you can start and grow a successful SEO business.



1. SEO (Search Engine Optimization): A digital marketing strategy focused on improving a website’s visibility in search engine results to increase organic (non-paid) web traffic.

2. Organic Traffic: Web traffic comes from users finding your website in search engine results, as opposed to paid advertisements.

3. Business Structure: The legal structure of a business, which could be a sole proprietorship, a Limited Liability Company (LLC), or a corporation, among others.

4. Licenses and Permits: Official permissions that a business needs to operate legally. These can vary based on the location and nature of the company.

5. Google Analytics: A web analytics service offered by Google that tracks and reports website traffic, providing insights into how users find and use a website.

6. Service Packages: Bundles of services a business offers its clients. In the context of an SEO business, a service package might include keyword research, on-page optimization, and link building.

7. Pricing Structure: How a business prices its products or services. This could be based on the cost of services, market rates, or the value provided to the customer.

8. Portfolio: A collection of work that showcases a business’s skills and capabilities. This could include successful SEO campaigns and their results for an SEO business.

9. Blog: An online platform where a business or individual shares informative content regularly. In an SEO business, a blog can be used to share SEO tips and industry insights.

10. Social Media: Online platforms where people can interact and share content. For businesses, social media can be an effective tool for reaching potential clients and marketing their services.

11. Partnerships: Collaborative arrangements between two or more businesses for mutual benefit. In the context of an SEO business, partnerships could involve referring clients to each other or offering complementary services.

12. Web Design: The design and layout of a website. For an SEO business, a well-designed website can attract clients and showcase the business’s SEO skills.

13. Content Creation: The process of generating topic ideas that appeal to your target audience, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

14. Link Building: The process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web.

15. Keyword Research: An SEO expert does the work to find the actual search terms people enter into search engines. The insight into these search terms can help inform content and marketing strategies overall.

16. SERPs (Search Engine Results Pages): The pages shown by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that the search engine returns in response to a keyword query.

17. Algorithm: In the context of search engines, an algorithm is a set of rules that the search engine uses to rank listings in response to a query. Search engines use complex algorithms that take into account many different factors.

18. Domain Name: The address where users can access a website. A domain name is used for finding and identifying computers on the Internet.

19. Web Hosting Service: An Internet hosting service that allows individuals and organizations to make their websites accessible via the World Wide Web.

20. Payment Processor: A company (often a third party) appointed by a merchant to handle transactions from various channels, such as credit and debit cards for merchant-acquiring banks.

21. Online Presence: Online presence refers to the existence of an individual or business that can be found via an online search. An example of an individual with a robust online presence is someone with numerous articles published with their name as the author. In contrast, a business might have a solid online presence if it often comes up in search results when the name of the company is entered into a search engine.

Additional Resources for Agency Owners

Our co-founder, Matt LaClear, has been a significant figure in the SEO landscape since 2009. His proficiency, gleaned from managing over 13,277 SEO campaigns for clients, offers priceless insights and strategies.

Here are some essential resources penned by Matt, specifically designed for agency owners:

  • Starting an SEO Business: Absorb crucial knowledge from Matt’s journey of initiating and expanding a thriving SEO business.
  • Crafting a Result-Driven SEO Proposal: Harness Matt’s vast expertise to learn how to construct persuasive, result-generating SEO proposals.
  • Mastering SEO Sales: Unearth top tactics and effective strategies for marketing SEO services, as imparted by Matt.
  • Our Agency’s Top SEO Tools: Matt shares a detailed list of our agency’s preferred SEO tools to enhance operations and yield superior outcomes.
  • White Label Backlinks: Grasp the advantages of white label backlinks and how to incorporate them for your clients, as elucidated by Matt.
  • White-Label SEO Services: Get information about how our agency can start making you look really good in your clients’ eyes.

Remember, immerse yourself in these resources handpicked by Matt and utilize his rich experience to elevate your agency and deliver excellent service to your clients.

A Special Offer from the Author

Unlocking SEO Secrets with Matt LaClear

The SEO guidance you find here comes from our co-founder, Matt LaClear. With over 13 years in the SEO field since 2009, Matt has an impressive track record of 13,277 successful campaigns for a wide range of clients, significantly growing their online presence.
Matt goes above and beyond in his mission to help businesses thrive online. The valuable insights shared here demonstrate his tireless commitment to passing on his SEO knowledge.

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