Keyword research is the first step in your SEO plan.
You need to know what words and phrases your prospects use when looking for information related to your industry. When you are ready to begin, search for keywords you believe your prospective customers might use in Google and the other search engines.
You will then get a list of suggested keywords based on what people are searching for, and you can use that information to create a list of possible keywords and phrases. You then want to search for each keyword on Google and see how many of the first pages include an exact match for that keyword. Doing this will give you an idea of the competition each keyword has. Next, use Google’s keyword planner to discover how many searches each keyword gets per month.